On Marketing

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We're in a collective content overload. (I'm partly the reason)

And with that much content, getting and holding attention is hard.

That's why using data, expert voices, and personality are wonderful ways to stand out with content. Because if you don't, your content is (kind of) useless.

I was excited to speak to Brooklin, an expert in helping (b2b) companies "create content that isn't boring AF."

In our conversation, Brooklin covers:

- The importance of leveraging data and expert voices in content

– Transitioning from freelance to an agency model

- The importance of research and testing

This episode is for any marketer who wants to:

(1) Create more engaging, data-driven content that resonates with their target market.

(2) Generate more demand for their products or services and support the entire customer journey.

(3) Optimize SEO strategies to improve their website's visibility on search engines, aiming to drive more organic traffic.

// GUEST LINKS //

– Brooklin's LinkedIn

– Beam Content's website

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// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

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The best marketers think differently. 

They root themselves in the basics (first principles) and iterate from there. Sarah is one of those people.

She shares how she believes education is at the core of marketing, how in-person activations can build trust, and the importance of the basics.

In our conversation, Sara also covers:

- The importance of talking to customers

– Lessons learned from working at Drift

- Why we need to stop comparing marketing to dating

This episode is for a marketer who:

(1) Is looking to enhance their content creation and storytelling skills to better engage with their audience.

(2) Wants to leverage social media platforms more effectively to reach a wider audience and boost their brand's online presence."

(3) Is striving to improve their website's search engine visibility and ranking through effective SEO strategies.

// GUEST LINKS //

– Sara's LinkedIn

– Self Control and Cheese Podcast

– Sara's content on The Juice

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🔵 Connect with me on LinkedIn

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💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

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We've believed a lie for too long:

Great marketing is about creating more. It's actually about getting more from less (or average amounts).

With content that looks like spending time creating thoughtful pieces, you can repurpose it repeatedly. 

Not only does this increase the ROI of your time spent creating content, but it also reinforces and strengthens your message.

Justin is an expert in content repurposing, and I was grateful to soak up his wisdom.

In our conversation, Justin covers:

- The importance of content repurposing

- The shift in focus from SEO-driven content marketing

- Tips for better content distribution

Who's this episode for?

(1) Content Marketers

(2) SEO Specialists

(3) B2B Marketers

// GUEST LINKS //

– Justin's LinkedIn

– Content Repurposing Roadmap Course

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

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Most advertising (and marketing) is not "great."

Most of it's annoying.

Most of it's repetitive.

Only a little of it's creative.

Dan Knowlton is one of the few who cuts through the noise with creative marketing.

Not only does he help (prestigious) clients with it, but his team also executes.

If you want to hear a candid conversation from a guy in the trenches, tune in.

Dan explores:

– The potential of TikTok as a marketing platform

– The necessity of standing out in a saturated market

– How to create marketing content that is engaging and enjoyable for the consumer.

Who's this episode for?

(1) B2B marketers and founders

(2) Marketers who want to understand how to speak to pain

// GUEST LINKS //

– Business Anchors Podcast
– Friday Club Weekly Newsletter
– Dan Knowlton's LinkedIn
– Knowlton's TikTok

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🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

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Marketers need sales. 

We also need to listen to them. While I would say Jordan has a high marketing acumen, his day job is cold email (outbound).

And it’s so much more than simply cold email. It’s a different way to approach it.

“Outbound B2B systems that target by PAIN, not persona.” I love his intense focus on customer pain.

This is a direct and contrarian conversation you don’t want to miss.

Jordan explores:

– Marketing to the pain and not the persona

– The importance of saying no to the wrong markets

– Why you need ANTI personas

Who's this episode for?

(1) B2B marketers and founders

(2) Marketers who want to understand how to speak to pain

// GUEST LINKS //

– Jordan Crawford’s LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

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☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

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Demand Generation is all the hype. But what is it?

Is it the same as lead gen? How's it different?

*Myles Madden flies in with answers.

He dives deep into:

– The difference between demand gen and lead gen

– The importance of being artful and analytical in marketing

– What "dark social" is and how to use it to your advantage

Who's this episode for?

(1) Any marketer who wants to get better at demand generation

(2) Anyone running ads and wants to balance art and analytics better

Myles has earned experience, which makes his insights carry weight. I'm grateful he gave up 40+ minutes with me almost a year ago, and I hope you get as much as I did from this conversation.

// GUEST LINKS //

– Myles Madden's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

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From G2 to Loop & Tie, Bridget's been around the (saas) block.
 
She shares her experiences in the saas realm which have clear implications for marketers of all kinds.

We explore what marketing is, creativity, brand strategy, and the significance of connecting with customers.

In our conversation, Bridget shared:
– The importance of creativity and brand in marketing

– The evolution of marketing and its challenges

– The significance of honesty in marketing

Who's this episode for?
(1) SAAS(Y) marketers who want to do better marketing
(2) Anyone who wants to hear insights (from saas) to improve their marketing

Bridget is wonderful. And I hope you glean as much as I did from the conversation. Thank you for listening!

// GUEST LINKS //
– Bridget's LinkedIn

// CONNECT //
🔵 Connect with me on LinkedIn
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☕️ Get a virtual coffee with me
💻 Learn more about who I am and what I do

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Everyone does marketing (to a degree).

And ironically, those outside of marketing sometimes have non-obvious insights on how to do it better.

That's why I'm jacked (the excited kind, not the muscle kind) to share my conversation with the Chief Operating Officer of Pneuma, Cullin McGrath.

In our conversation, Cullin shares:
– Why community-led marketing (growth) is an effective strategy
– The nucleus of good content is the INTENTION
– How marketing and sales can win together

Who's this episode for?
(1) Marketers who want to gain a perspective from operations on how to improve marketing
(2) Non-marketers who wish to enhance their marketing chops

I hope you find yourself, as I did after our conversation, enlightened to learn more about marketing from someone not in marketing.

// GUEST LINKS //
– Cullin's LinkedIn account
– Pneuma's website

// CONNECT //
🔵 Connect with me on LinkedIn
📫 Subscribe to receive new podcasts when released
☕️ Get a virtual coffee with me
💻 Learn more about who I am and what I do

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How do B2B companies stand out?

Market (and act) like you are a B2C company.

That's what Vince Chan and the rest of the marketing team at Gong have been able to do. They've carved a unique lane that few other B2B companies have (or can) follow.

In this casual conversation, Vince covers the importance of:
– Saying yes to *every opportunity
– Never stop learning
– Keep dancing

It's a short conversation with an incredible human who has inspired me since recording this episode (which was back on February 23, 2022).

Who's this episode for?
Marketer or business owner looking to create remarkable content
Early-stage marketers looking to figure out their niche in marketing

What will you learn by listening?
How to manage the impermanence of social media
The top lessons Vince has acquired from working at Gong
How Gong consistently creates remarkable content

// GUEST LINKS //
– Gong data-backed content
– The Company Dance Crew video

// CONNECT //
🔵 Connect with me on LinkedIn
📫 Subscribe to receive new podcasts when released
☕️ Get a virtual coffee with me
💻 Learn more about who I am and what I do

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SEO is a nonnegotiable for marketing.

The question isn't yay or nay. It's how much and how quickly you want to invest. But that's not all.

To make SEO impactful, you need a nice place to send web visitors. That's where website design and optimization come in.

And David Riggs is here to enlighten us all on improving your website and leveraging SEO in 2022 and beyond!

Who's this episode for?

• Marketers with limited knowledge of SEO and web design
• Business owners who "own" their marketing

What will you learn by listening?

• Common mistakes for websites and how to improve yours
• Why SEO is not an all-or-nothing approach
• How to approach SEO incrementally

// GUEST LINKS //

--- David's LinkedIn

--- Pneuma website

--- How to build a website podcast

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do