On Marketing

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/_Gfh-4_5j7Y

Lia Zneimer knows her stuff when it comes to social and brand.

One of the smartest I've spoken with on these topics.

The notes from this episode alone equal four note cards. It's that good.

She's the VP of Marketing at Teal. Before that, she ran the social media team at WeWork and started The MarketHer, a newsletter to help women find roles in marketing.

Here are a few insights from our conversation:

• Marketing = Getting the customer to care about the "why" behind your product
• No one skill set works for all social platforms. Different skills work for different platforms
• One constant with social media: People want to be heard
• Brand strategy = how you make people feel
• Social is an afterthought for many businesses. Have a social-first approach 

// GUEST LINKS //

Lia's LinkedIn

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/orlfOlj1a1E

What happens when you combine solid design with compelling content?

Great marketing.

Without one or the other, your marketing will fall flat. That's why I'm excited to geek out on design and marketing in this episode with Jeremy Allen.

Jeremy is a design veteran. He's run his own branding business for four years and has held creative and art director roles for the last twenty-plus years.

In our conversation, we explore:

(1) Human Connection in Marketing

(2) The Power of Storytelling

(3) Significance of Design in Brand Identity

(4) Adaptation to Evolving Marketing Trends

(5) Personal Growth through Continuous Learning

// GUEST LINKS //

Jeremy's LinkedIn

Jeremy's Podcast (Big Branding Small Business)

// CONNECT //

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/MaC4bFpTmjM

It's 2050.

The way we're doing marketing (and many other things) is completely different. I believe AI will be a component of that.

And my question is, are you ready (and how will you get ready)?

That's what today's solo pod is all about:

1. Where AI is going
2. The old way of marketing
3. How AI will change marketing
4. What you can do about it
5. My five AI promises 

// CONNECT //

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☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/bsOO0h6RInM

The best marketing creates positive change.

When marketing collides with community advancement, that's the sweet spot. And it's where my two guests today reside.

Timber (Diversity, Equity and Inclusion Coordinator) and Andy (Communications & Public Engagement Manager) are the hosts of the Appleton Engaged Podcast and work for the City of Appleton.

While this was my first time having TWO guests on, it went waaay better than planned.

In our conversation, we discuss:

(1) How understanding your audience and context is crucial for effective marketing and communication.

(2) Storytelling as a powerful marketing tool for creating impactful content and building relationships. 

(3) Collaboration leads to more successful marketing strategies by bringing in diverse perspectives.

(4) How podcasting is an effective platform for sharing stories and resources and building community engagement.  

(5) The importance of pursuing hobbies and interests outside of work

// GUEST LINKS //

Timber's LinkedIn

Andy's LinkedIn

Appleton's Engaged Podcast

The Kosh Podcast

// CONNECT //

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📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/sud3-gRc7Fs

From Pastor to Product Marketing Guru, Anthony knows his stuff.

Currently, he's the co-founder of Fletch PMM, helping early-stage startups refine their messaging.

In our conversation, we discuss:

(1) Marketing's role in generating product demand and making the sales process easier.

(2) The importance of effective positioning in guiding clear messaging and communications.

(3) How focusing deeply on a niche target segment leads to better results than a broad approach.

(4) Tips for crafting capabilities-based messaging that explains how customers use products.

(5) Examining how human tendencies like pride can negatively impact marketing if left unchecked.

// GUEST LINKS //

Anthony's LinkedIn

Fletch PMM website

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/N2Y2laRXj7M

Bolaji is a genius at content creation.

He's a showrunner who has mastered producing shows that resonate and engage the audience. His Demand Wars podcast is a top B2B marketing resource.

He's also an incredible human who gives incredible introductions to his guests. For this episode, I did not even try to outdo him. I let the king be the king.

In our conversation, we discuss:

1 – Marketing is about understanding your audience and building relationships, not just persuasion.

2 – Storytelling ( > Data) is a powerful marketing tool.

3 – Build a community by featuring your audience in content creation.

4 – Make time for play outside of work to boost productivity and well-being.

5 – Adopt an attitude of understanding others before being understood.

// GUEST LINKS //

Bolaji's LinkedIn

Demand Wars

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/PwOV9G7nbiQ

Trish Seidel is a self-proclaimed marketing big sister you never knew you needed. 

Formerly a Growth Manager for Springly and currently the Head of Content for DJUST.

Her goal is simple: To give you the best 1:1 big-sister advice on all things marketing (Content strategy, SEO, Branding + visibility). And she did that in this episode.

Here are the top five learnings you will gain from our conversation:

1 – Marketing should focus on brand awareness and conversion, not closing deals.

2 – Personal branding is essential for modern marketers to differentiate themselves.

3 – Empathy and compassion should be core values for marketers in understanding audiences.

4 – Active listening with intention to understand others can build meaningful relationships.

5 – Finding moments of silence, gratitude and forgiveness daily through routines supports well-being and balance.

// GUEST LINKS //

Trish's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/vnzUZtGDA98

We have a misconception about content.

We also have the same one for life.

We believe we need to craft perfect experiences for meaningful connections.

We have the same belief about content. To "add value," we need to spend significant time and energy on it and have it be "exceptional."

There is truth in that: spending time on highly produced content rewards your audience. 

And there is truth in this: Your audience is human and can get value from imperfect (aka human) content.

To avoid running out of energy with your content, you need to overcome this belief by supplementing your high quality content with low-fi content.

Here is what you will learn from this episode:

• What low-fi content is and isn't
• How to balance this through the PESO model
• What low-fi content looks like
• How you can use it on different channels

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/bTtRLLa4jqs

Timothy has a rich background in content creation and strategic marketing. 

His insights into integrating AI within content marketing are helpful for any marketer looking to stay ahead. He discusses the power of combining technical skills with creative flair to create impactful marketing campaigns. While also stressing the necessity of quality over quantity in content production and the role of ethics in AI usage.

Here are the top five learnings you will gain from our conversation:

1. Marketing should drive revenue through creative means
2. The importance of brand in marketing success
3. Ethical and strategic use of AI in content marketing
4. Cultivate trust through strategic communications
5. Commitment as a foundation for growth

// GUEST LINKS //

Timothy's LinkedIn

Fearless Content Group

Article on marketing in a recession

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/73CFOToRE-U

In this episode, I discuss why most content marketing fails and how macro/micro content can help yours succeed. 

This concept is one of the more popular ideas I share with marketers.

Macro/micro content is a strategy that involves creating a larger piece of content (macro) and then repurposing it into smaller pieces (micro) for distribution. 

I share how you can do this and a few examples to help inspire you.

Takeaways:

• Content overload, resource constraints, and sustaining engagement are the main reasons for content marketing failure.
• Macro/micro content involves creating a larger piece of content and repurposing it into smaller pieces for distribution.
• Examples of successful macro/micro content include Gary Vaynerchuk's video content and Ramli John's podcast.
• Adopting a macro/micro content strategy can help businesses stand out in the crowded content landscape and achieve better results.

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.