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Lia Zneimer knows her stuff when it comes to social and brand.

One of the smartest I've spoken with on these topics.

The notes from this episode alone equal four note cards. It's that good.

She's the VP of Marketing at Teal. Before that, she ran the social media team at WeWork and started The MarketHer, a newsletter to help women find roles in marketing.

Here are a few insights from our conversation:

• Marketing = Getting the customer to care about the "why" behind your product
• No one skill set works for all social platforms. Different skills work for different platforms
• One constant with social media: People want to be heard
• Brand strategy = how you make people feel
• Social is an afterthought for many businesses. Have a social-first approach 

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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.