On Marketing

That's Matthew Rawle 👋

An owned media channel consultant

Who knows his stuff when it comes to content, owned media, and social

He shares some contrarian takes that I couldn't stop nodding to

Another LinkedIn connection that turned into a great episode

I hope you enjoy :)

📺 Click to watch on YouTube

📹 Recorded on May 2nd, 2025

// GUEST LINKS //

Matt's LinkedIn
Matt's Website

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube

📹 Recorded on April 18th, 2025

As the first installment of Friends of On Marketing comes to an end

I want to touch on something:

Not all past guests are (or will become) friends

It's the sad reality of business

Sometimes it's transactional or can only be personable for a little bit

Whether that's because the person glows up and can't be seen with a nobody marketer (I believe I'm worth it)

Or they simply don't want to run it back (for a plethora of reasons)

And then there are the few who are friends before or become friends after

And the rare few who continue glowing up but stay grounded and remain a friend

Hiba is one of the rare few

She's graduated from kicking ass at startups and is the cofounder of Little Creative Planet, with Devin Pickell and Bridget Poetker (a friend of the show!)

But beyond that, she's a genuine human who is always trying to help

In this episode, she opens up about her career journey and why there is so much more than work

Enjoy the episode :)

🗂️ Hiba is from Season 1, Episode 22

// GUEST LINKS //

Hiba's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Fergus Dyer-Smith 👋

A true expert in AI and how to apply it to our work

He's one of the few voices I listen to in the AI space

He's currently the Founder and CEO of Wooshii, a technology-driven platform transforming how brands produce and manage content at scale.

Enjoy the conversation :)

📺 Click to watch on YouTube

📹 Recorded on March 14th, 2025

// GUEST LINKS //

Fergus' LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Most marketers say they want attention

Few know how to day trade it

📺 Click to watch on YouTube

📹 Recorded on April 15th, 2025

In this book review edition of On Marketing, I unpack Day Trading Attention by Gary Vee

This isn't a hype piece (book)

It's a reality check for marketers trying to keep up with where attention is moving

In the episode, I share:

• A quick overview of Day Trading Attention
• A few caveats (because not all of it lands)
• 5 insights worth bookmarking
• 3 reflection questions to sharpen your strategy

Whether you love Gary or eye-roll at his grindset gospel

There's a nugget in this book to improve your marketing

Enjoy the episode :)

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube

📹 Recorded on February 28th, 2025

Meet Vivek Shankar 👋

A content strategist and content writer

Who I met through an initial disagreement

On when/how we should use AI when writing

(which we cover in this episode!)

Enjoy the conversation :)

// GUEST LINKS //

Vivke's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube

📹 Recorded on February 21st, 2025

Marketers need more friends in sales

And I think the same is true for salespeople

If they want to be more effective

That’s why for today's Friends episode:

I have Mitch from the sales world

And Timothy from marketing

Where we chat all things sales, marketing, AI, and the one thing they are most proud of

Enjoy the episode :)

🗂️ Mitch is from Season 3, Episode 8

🗂️ Timothy is from Season 2, Episode 6

// GUEST LINKS //

Mitch's LinkedIn

Timothy's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube

📹 Recorded on February 20th, 2025

Meet Shannon (Sweeny) Curran 👋

A fractional CMO and advisor

With a killer track record in marketing, brand, and content

And she's also a genuine human who is willing to share her wisdom

Enjoy the episode :)

// GUEST LINKS //

Shannon's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Join my newsletter to receive extra insights

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube

📹 Recorded on February 14th, 2025

The only reasonable excuse for (almost) releasing this late:  

Being a dad  

Which is meta, as this episode is all about fatherhood  

And DTC, paid ads, and AI

Enjoy the episode :)

🗂️ Matt is from Season 3, Episode 1

// GUEST LINKS //

Matt's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube

📹 Recorded on February 17th, 2025

Meet Lashay Lewis 👋

Queen of BOFU (bottom of the funnel) content

She spent a decade as an in-house content strategist

Then, she decided to do her own thing with Authority Plug

Lashay gets content, and she shares plenty of gems in this convo

Enjoy the episode :)

// GUEST LINKS //

Lashay's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube

📹 Recorded on February 14th, 2025

From SEO ranches to getting fired by a friend to then building a 6-figure agency

Diandra tells it all in this episode

And my favorite thing she shares–at the end–is that (internal) PEACE is what we should all be striving for

If you want to up your content/SEO game, this episode is for YOU

🗂️ Diandra is from Season 3, Episode 2

// GUEST LINKS //

Diandra's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.