📺 Click to watch on YouTube

📹 Recorded on April 18th, 2025

As the first installment of Friends of On Marketing comes to an end

I want to touch on something:

Not all past guests are (or will become) friends

It's the sad reality of business

Sometimes it's transactional or can only be personable for a little bit

Whether that's because the person glows up and can't be seen with a nobody marketer (I believe I'm worth it)

Or they simply don't want to run it back (for a plethora of reasons)

And then there are the few who are friends before or become friends after

And the rare few who continue glowing up but stay grounded and remain a friend

Hiba is one of the rare few

She's graduated from kicking ass at startups and is the cofounder of Little Creative Planet, with Devin Pickell and Bridget Poetker (a friend of the show!)

But beyond that, she's a genuine human who is always trying to help

In this episode, she opens up about her career journey and why there is so much more than work

Enjoy the episode :)

🗂️ Hiba is from Season 1, Episode 22

// GUEST LINKS //

Hiba's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.