PR takes the spotlight in this episode featuring Linda Zebian, Senior Director of Communications at Muckrack. With over a decade of experience, including a significant tenure at The New York Times, Linda brings a wealth of knowledge in internal and external communications. As a top PR leader recognized by PR Week and Reagan Communications, she’s here to share her journey and insights on how PR can be a game-changer for small businesses.

Linda discusses the often overlooked value of PR, emphasizing that it’s more than just getting a story published—it’s about building lasting relationships and understanding the metrics that truly matter. She dives into the challenges PR professionals face, particularly in proving ROI, and how tools like Muckrack are transforming the way businesses approach public relations.

In this episode, you’ll learn:

• The importance of PR metrics: Why traditional measurements might not tell the full story and how advanced analytics are reshaping PR.
• Earned vs. paid media: Linda breaks down why earned media creates trust in ways that paid media can’t.
• Leveraging PR for small businesses: How Muckrack is empowering small businesses to take control of their PR without needing a big budget.
• Efficiency in PR: The role of technology in streamlining PR efforts, saving time, and ensuring impactful results.

Linda also shares a real-world example of how Muckrack helped Betches Media secure major media coverage, proving that with the right tools, even small teams can achieve big results.

Tune in as Linda offers her no-nonsense approach to PR, packed with strategies that can help your business gain the recognition it deserves. Want more insights? Connect with Linda Zebian on LinkedIn or explore what Muckrack can do for you. 

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