My guest today is Bill Zimmerman. 

Bill is a lecturer at Penn State University’ Donald P. Bellisario College of Communications. teaching Digital PR, Social Media Strategies and PR Media & Methods courses. We’ve never had a lecturer on this podcast, and we haven’t had much of a PR influence either so I thought Bill would be a great voice for that stuff. In this episode we talk about a variety of topics including Social media strategy, testing your messaging before launching your campaign, how Penn State manages the crossover between PR, Marketing and Communications at a bunch more stuff.

LINKS:
Connect with Bill on Linkedin

Mentioned in this episode:
-Pricing for Video Storytelling Subscription: pricing.unveild.tv
-Download the 3-part storytelling framework for student/alumni testimonials -  "3 Absolutely Crucial Components Every Compelling College Student/Alumni Testimonial Needs"