By John Azoni
5
2525 ratings
The podcast currently has 76 episodes available.
My guest today is Brian Piper, Director of Content Strategy and Assessment at University of Rochester and author of "Epic Content Marketing for Higher Education." In this episode, Brian shares insights on content distribution, SEO strategies, and effective content marketing approaches for higher education institutions.
Key Takeaways:
SEO Strategies Discussed:
Resources mentioned:
Buy the book here: https://brianwpiper.com/product/epic-content-marketing-for-higher-education/
Connect with Brian:
Connect With John:
My guest today is Dr. Meghan Grace, a generational expert, researcher, speaker, consultant, and podcast host. Meghan has spent a decade studying what shapes generations and makes them tick. She is the co-author of multiple books on Generation Z, including "Generation Z Goes to College."
In this episode, Meghan discusses strategies for creating content that resonates with Gen Z audiences in higher education marketing. She shares insights on Gen Z's skepticism of institutions, their content preferences, and effective approaches for colleges to connect with this generation.
Key Takeaways:
Resources mentioned:
Connect With Meghan:
Connect With John:
My guest today is Alana Villemez, Founder & CEO of Most Likely to Succeed, an advisory firm for community college enrollment marketing.
In this episode, Alana shares her insights on community college branding and marketing, discussing common branding blunders and strategies for effective brand perception.
Key Takeaways:
Topics Discussed:
Resources mentioned:
Connect With Alana:
Connect With John:
My guest today is Maria Kuntz, Director of Creative Communications and Services for University Advancement at University of Colorado, Boulder.
In this episode, Maria shares her personal and professional journey, discussing her experiences as a student, single parent, and higher education professional. She provides insights on storytelling in higher education marketing, the challenges faced by students and caregivers, and the importance of understanding individual student needs.
Key Takeaways:
Topics Discussed:
Strategies and Examples Discussed:
Connect With Maria:
Connect With John:
My guest today is Jarrett Smith, Senior Vice President of Strategy at Echo Delta, an education marketing agency solving higher ed's most pressing marketing problems with strategies designed for success.
In this episode, Jarrett discusses Echo Delta's recent report on how politics affect students' college decisions and what that means for higher ed marketing and content creation. He shares insights on the extent to which state and campus politics influence student choice, students' key concerns, and how institutions can address these issues in their marketing efforts.
Key Takeaways:
Strategies and Examples Discussed:
Connect With Jarrett:
Connect With John:
My guest today is Suzan Brinker, CEO and co-founder of Viv Higher Education, a Boston-based woman-owned full-service marketing agency for colleges and universities. Suzan is also the author of "Pass/Fail: The Urgent Need for Strategic Leadership in Higher Education" (coming in 2024) and host of the Higher Ed Leaders podcast.
In this episode, Suzan discusses strategies for differentiating institutional programs and avoiding the "sea of sameness" in higher education marketing. She shares insights on market research, messaging, audience targeting, and content creation to help colleges and universities stand out.
Key Takeaways:
Connect With Suzan:
Connect With John:
My guests today are Ashley Budd and Dayana Kibilds, co-authors of "Mailed It: A Guide to Crafting Emails that Build Relationships and Get Results." Ashley is a digital strategy expert at Cornell University, while Dayana is a strategist and researcher at Ology, an agency in the higher ed space.
In this episode, Ashley and Dayana discuss their new book "Mailed It" and share insights on effective email marketing strategies for higher education. They provide practical tips on crafting emails that engage readers and drive results.
Key Takeaways:
Strategies and Examples Discussed:
Book Information:
Connect With Ashley:
Connect With Dayana:
Connect With John:
My guest today is Brianna Blackburn, Manager of Social Media Strategy at Bowling Green State University (BGSU), where she leads the social media team cultivating an audience of more than 350,000 across platforms.
In this episode, Brianna discusses BGSU's successful short-form video strategy on platforms like TikTok and Instagram Reels. She shares insights on creating engaging content, navigating platform algorithms, and balancing fun trends with informational posts. Brianna also touches on the importance of leadership support and cross-campus collaboration in executing an effective social media strategy.
Key Takeaways:
Strategies and Examples Discussed:
Resources Mentioned:
Connect With Brianna:
Checkout BGSU socials:
Connect With John:
John Azoni is the founder of the Higher Ed Storytelling Podcast and Unveild, a video branding agency that helps colleges and universities tell compelling institutional stories.
In this solo episode, John addresses the challenge of top-of-funnel content drought in higher education marketing. He discusses the importance of top-of-funnel content in higher education marketing and strategies for creating engaging video content that resonates with prospective students before they're ready to be sold to.
Key Takeaways:
Examples Mentioned:
Strategies for Limited Resources:
Takeaway: Investing in top-of-funnel content is crucial for higher ed marketing success, even if it doesn't directly sell the institution. These strategies can help engage potential students earlier in their college search process and build familiarity with your school.
Connect With John:
My guest today is Andy Murphy, Associate Director of Marketing at Siena College. In this episode, Andy shares insights on building and managing a video content creation team that includes full-time staff and student interns.
Andy discusses Siena's approach to video marketing, leveraging both professional and student-created content to engage prospective students and showcase campus life.
Key Takeaways:
Connect With Andy:
Viral "Dad on college tour" video:
Connect With John:
The podcast currently has 76 episodes available.
37,886 Listeners
37,097 Listeners
111,405 Listeners
56,478 Listeners
10,202 Listeners
50 Listeners
12 Listeners
5 Listeners