Today we have a special ‘success story’ episode on Marketing Scoop.

In this episode David’s joined by a lady who’s on the front lines
of a content marketing revolution. She’s a speaker, a digital marketing adviser - and an award-winning global content creator. From LinkedIn, Alexandra Rynne.

In this “success story” episode we focus in on “LinkedIn Secret Sauce” eBook and why that was such a marketing success.

Some of the questions covered include:

• Can you give us an overview of what that Secret Sauce book is, and how you define marketing success?
• What do successful content marketers need to be doing as we head into 2019?
• Have the days of publish and hope finished - does every great piece of content need a launch strategy?
• How do you best repurpose your content without annoying people by showing them the same thing twice?
• What paid marketing best supports content marketing efforts?
• How do you measure the ROI of content marketing advertising?
• What style of ads are performing the best at the moment?
• You talk about using Haiku Deck and Pictochart in the Secret Sauce book - how important are decks
  as part of a modern content marketing strategy?
• On page 30 you talk about snackable stats - what are snackable stats and what is best practice?
• What kind of audience targeting have you had success with?
• When is LinkedIn livestreaming coming?