A super talented wedding photographer who’s beyond lovely, with a stunning portfolio and over 70 5-star reviews should be fully booked, right? 

But yet out of 40 inquiries, only 2 booked…that’s a 5% booking rate, ouch. AND she’s getting ghosted a ton.

Oh and her prices are a steal.

What’s going on?

The first mistake is in her initial inquiry email.

Well-thought, she provides EVERYTHING her potential new client needs to know about working with her in the first email. No question left unanswered, how helpful is that? 

It turns out, it’s actually not really helpful at all.

You see, sales is a process. And if you offer a higher-ticket service (i.e., a 4-5 figure wedding photographer), it’s not designed to be done in one step.

Consider that each step of the sales process should focus on just one thing - move your potential client to the next step.

Your website should move them to submit the form. Your emails should move them to schedule a consultation. Your consultation should move them to book.

Provide just enough so they want to move one step forward.

Revisit your initial inquiry email and see how yours stacks up. Or skip to the shortcut with my free standout email guide and get the exact wording I use in my emails - click here to get your copy now. 

Connect with Erica
@theewingsstudio

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