By Erica Ewing
5
55 ratings
The podcast currently has 32 episodes available.
Your client journey is one of the most powerful tools for growing your business. But what if I told you there’s a missing piece in that journey that could be costing you bookings, aligned clients, and even revenue? Most creatives divide the client journey into two stages: the pre-client stage (inquiries and leads) and the client stage (booked and working together). However, the real magic happens in the space between these two stages—the sales process.
Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.
In this week's episode, I dive into the powerful strategy of increasing revenue through your current client base. It's a game changer, especially when you're swamped with busy season!
Too often, we focus on attracting new clients when the real profit lies with those who already know and love us. In fact, did you know that returning customers spend 67% more than new ones? 🎉
Here's the key takeaway from this episode:
*You don’t need to overbook yourself or launch new offers.* Instead, a simple mini-session event—exclusively for existing clients—can bring in significant revenue without the added stress.
📈 Give this a try: Identify your favorite clients, and offer them a bite-sized mini session experience. It’s a win-win for everyone!
Ready for the fast pass? Skip the set-up struggles (or fix a broken mini, even if you've already launched) with my Quick Start Kit - now 50% off. But hurry, the sale ends September 30!!
Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.
In today’s challenging economy, it’s easy to feel like the only way to keep your calendar full is by lowering your prices. But before you start slashing rates, consider the long-term impact this could have on your business.
Lower prices might attract more bookings in the short term, but they also bring in clients who are more focused on getting a deal than on valuing your work. This can lead to burnout, resentment, and a never-ending cycle of working harder for less.
What if there's a more effective strategy that not only fills your calendar but also allows you to raise your prices?
In this week’s podcast episode, I break down this market-proof strategy in detail.
Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.
Lauren Carroll! Hear the story of this Ireland-based wedding photographer, and how her career took her from backstage with Steven Tyler in LA to traveling halfway across the globe to shoot weddings in Ireland.
I can’t help but think that if I had been a back-stage assistant to Aerosmith, Green Day, the Jonas Brothers (and so many more that I’m forgetting), I’d find a way to drop that into every convo for the rest of time. Hehe…but not Lauren Carroll.
I love her story. And I think you will, too.
June 5, 12:00 EST
Save a seat now:
https://the-ewings.com/otfb
thesuccessfulcreatives.com
Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.
Featured Creative Episode!
Meet Gillie Bird, a fine art luxury wedding photographer in Toronto. She shares how she got her start, the struggle she was facing in her business and the steps she took to transform her bookings - from just 2 weddings booked for 2024 to ELEVEN booked in just 7 weeks, including her first 5-figure contract and a celebrity wedding (a Bachelor Nation couple!).
Learn how you can achieve the same results at my free upcoming masterclass on June 5,
Overlooked to Fully-Booked.
Sign up here:
the-ewings.com/otfb
And find Gillie on instagram at https://www.instagram.com/gilliebird_
Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.
Boundaries.
Connect with Erica
@theewingsstudio
Episode blog post
Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.
Marketing and sales are my jam. But organization, and productivity? Let’s just say I’m a work in progress.
Luckily I met THE expert in this area, NJ Shelsby who sat down to give me some tips on how to get more done, with less stress.
You see, she was overworked and stressed that it disrupted her family and health so much that she experienced a scary bout of short term memory loss.
“I was driving to a doctor’s appointment and I couldn’t remember how to get there. As in, I’m driving around for 10-15 minutes and have no idea on how to get there. And it was very scary and when I got to the doctor’s office, he was panicked for me.”
Her doctor told her “you have to take immediate steps to reduce your stress level.”
If you’ve been feeling stressed or disorganized, or get to the end of your day and wonder where the time went, never quite making enough progress on your business - you’re not alone.
Check out these stats:
Here are 3 quick tips to increase productivity:
1. Absolute clarity - what’s important RIGHT NOW.
2. Focus leak boundaries - identify things that steal your focus and set boundaries during your “work times” like turn email notifications off, close tabs, silence your phone, etc.
3. Structure your schedule around your most productive times:
a. Deep think times - like big projects
b. Shallow focus times - like emails, editing, etc.
NJ shares the free software she’s using now to help her get organized and increase productivity, and does a little live coaching that will undoubtedly help.
Connect with Erica
@theewingsstudio
Episode blog post
Connect with NJ
www.njshelsby.com
Free Training with NJ
Get out of overwhelm
Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.
A super talented wedding photographer who’s beyond lovely, with a stunning portfolio and over 70 5-star reviews should be fully booked, right?
But yet out of 40 inquiries, only 2 booked…that’s a 5% booking rate, ouch. AND she’s getting ghosted a ton.
Oh and her prices are a steal.
What’s going on?
The first mistake is in her initial inquiry email.
Well-thought, she provides EVERYTHING her potential new client needs to know about working with her in the first email. No question left unanswered, how helpful is that?
It turns out, it’s actually not really helpful at all.
You see, sales is a process. And if you offer a higher-ticket service (i.e., a 4-5 figure wedding photographer), it’s not designed to be done in one step.
Consider that each step of the sales process should focus on just one thing - move your potential client to the next step.
Your website should move them to submit the form. Your emails should move them to schedule a consultation. Your consultation should move them to book.
Provide just enough so they want to move one step forward.
Revisit your initial inquiry email and see how yours stacks up. Or skip to the shortcut with my free standout email guide and get the exact wording I use in my emails - click here to get your copy now.
Connect with Erica
@theewingsstudio
Episode blog post
Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.
2023 was a really strange year for me and to be honest with you, it felt like I was riding a roller coaster at times. It was really hard at times. It was really beautiful and easy at times, and it all stemmed from the pivot that I've been making in my business while really starting a 2nd business. It's funny because so many people told me throughout the year, wow, you're crushing it. You are doing so well. So I wanted to give you an inside perspective on exactly what was happening on the inside. Even when on the outside, it looked like everything was incredible.
For a deeper dive free training: the-ewings.com/otfb
Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.
Have you ever heard me talk about the booking slump that I hit in 2019, where I didn't book a wedding for, like, I think 4 months? I thought it was 6 months, but I think my brain just exaggerated that fact. In reality, I did not book a wedding for 4 full months and this is after 10 years in business. This is after having our best year ever in 2018. So I want to get into what happened and then how I fixed it.
For a deeper dive free training: https://the-ewings.com/otfb
Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.
The podcast currently has 32 episodes available.
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