In this episode, we break down actionable strategies to manifest your biggest goals and transform your life in 2025. Learn how to create a clear vision that aligns with your most authentic desires and craft a specific plan to achieve them without compromising on your values or overworking.

Here, we cover the vital steps needed to bring your vision to reality, including setting precise goals, breaking them down into manageable tasks, and maintaining a belief in your unique potential. Whether it's breaking free from a career that doesn't fulfill you or creating a more joyful work-life balance, this episode provides a structured approach to manifesting real change.

Head to thesuccessfulcreatives.com/successplan to create your 2025 plan today!

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.

Imagine it’s breakfast time.

You wake up starving and head to the kitchen to make some eggs and toast, but you’re sleep deprived and forget to turn on the burner. The eggs don’t cook.

When you finally realize, you turn on the burner and after an extra long time, the eggs are ready…not awesome, but edible. And the toast is cold.

Think of a sales system as a pre-heated pan, with the burner on just the right temperature. 
Drop an egg (or in this case, your lead) onto that sizzling surface, and it cooks up perfectly every time. 

A sales system heats things up before clients even walk in, showing off your value and building desire in a clear, repeatable way.

I share the story of how focusing on my sales system—without changing my website, portfolio, or client experience—brought me an additional $38,000 in one year! I also unpack why every business needs this setup first. From standing out in a sea of ads to raising perceived expertise, a good sales system builds desire and guides clients smoothly to a ‘yes’ without discounts or endless persuasion.

Tune in to learn how this approach shifts your business from struggling over every price point to confidently showcasing your worth. And if you’re ready to set up this sales system shortcut and skyrocket your results, Super Attractor Academy is open for you! Doors are open, but only until 11/16!

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.

In this episode, we explore a common pitfall for many wedding vendors: the relentless chase for more leads. We challenge the traditional notion that more leads are the key to growing your business and examine why this focus might be holding you back. With real-life examples and insights, learn why the quality of inquiries matters significantly more than quantity and how a strategic approach to bookings can transform your business efficiency.

We'll discuss how prioritizing your sales process and conversion rate can free up crucial time that could be better spent on your craft, clients, and family. See why investing in the right systems now can pay dividends by drastically reducing admin hours and improving client alignment without sacrificing your precious time or resorting to underpricing. Navigate common issues like ghosting, price shoppers, and the pressure of endless marketing with renewed clarity and strategy.

For more in-depth guidance, check out the free masterclass that breaks down my simple 2-step approach that booked 5 weddings in just 4 weeks, without chasing leads or discounting: https://the-ewings.com/otfb.

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.

The industry has experienced "seismic shifts since 2023" according to Tim Chi, CEO of The Knot. Those who are successful are the ones who understand AND evolve with the market.

There’s a growing gap between creatives who are booking well and those who are struggling. 🥵

Why is this happening? Well, there are a few culprits at hand, namely:

• the economy - record inflation, election uncertainty…you know, you’re living it, too
  
  
  
• the “dating gap” - this one was so interesting to me! Couples typically get married 3.5 years after they’ve started dating. Think about life 3.5 years ago - we were in the middle of a global pandemic, social gatherings weren’t happening, bars were closed, dating was DOWN. So it makes sense there’d be a wedding gap 3.5 years later! 
  
  
  
• the sheer amount of information and options available

But there’s a silver lining: budget predictions are actually up, for a total of $70 BILLION in revenue forecasted for the wedding industry in 2025. Experts are predicting 2.1 million weddings in the US alone.

So how can you capitalize on this?

My top 3 strategies to help you thrive in 2025:

1. Niche Down

Instead of trying to be everything to everyone, niche down within your specific industry. 

CLARIFICATION: I don’t advocate niching into one TYPE of job if that’s not aligned with your goal…we photograph weddings, newborns and families because I love them all and the diversity helps with market fluctuations buuuut you can niche down within each job type.

For example, if you love vibrant, intimate celebrations in the mountains of Utah, make that your calling card. You’re not just a wedding photographer - now you have a “specialty.”

When you niche down, you get known for something. You’re an expert, and you’ll stand out in a crowded market.

2. Be specific in your messaging

Specific messaging is like a magnet to right-fit clients. Vague messaging gets overlooked…and most of the industry is stuck in vague messaging.

The most valuable way to be specific is to use your ideal client's actual words in your messaging. 

For instance, if your ideal couple is family-oriented, reflect that in your messaging: "Our couples are so excited to celebrate with friends and family." This clarity will draw your right-fit clients in.

3. Take a “human-first” approach

The slow decisions they’re making have nothing to do with your worth; it’s a reflection of an oversaturated market. 

They’re stressed, so be the one who makes it easy:

• Think about “WIIFM” - what’s in it for me (for them!).
• Break your info down into bite-sized, digestible pieces of information. 
• Create a simple process that guides them from inquiry to consultation, and consultation to booking. 
• IMPORTANT: focus only on what they need to know to take the next step.

Act as a guide and you’ll build trust while positioning yourself as the expert who can help them achieve their dream wedding.

Bottom line: with the predicted 2.1 million weddings for next year, there’s plenty of opportunity out there. Embrace the evolution and make 2025 your best year yet

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.

There are three essential systems every creative needs to run a business like a well-oiled machine.

Here’s what we’ll cover in this episode:

• How to build a pricing system that reflects the true value of your work and makes clients excited to invest
• Why a marketing system that targets the right clients is key to consistent bookings
• The power of a simple, repeatable sales system that converts nearly every inquiry into a booking

These three systems work together to create a business that runs smoothly, letting you focus on doing what you love while knowing you’ll always book the right clients.

Ready to dive deeper? Join the waitlist for Super Attractor Academy, where I’ll guide you step-by-step through a seamless booking process guaranteed to increase bookings and profitability.

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.

Your client journey is one of the most powerful tools for growing your business. But what if I told you there’s a missing piece in that journey that could be costing you bookings, aligned clients, and even revenue? Most creatives divide the client journey into two stages: the pre-client stage (inquiries and leads) and the client stage (booked and working together). However, the real magic happens in the space between these two stages—the sales process.

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.

In this week's episode, I dive into the powerful strategy of increasing revenue through your current client base. It's a game changer, especially when you're swamped with busy season!

Too often, we focus on attracting new clients when the real profit lies with those who already know and love us. In fact, did you know that returning customers spend 67% more than new ones? 🎉

Here's the key takeaway from this episode:

*You don’t need to overbook yourself or launch new offers.* Instead, a simple mini-session event—exclusively for existing clients—can bring in significant revenue without the added stress.

📈 Give this a try: Identify your favorite clients, and offer them a bite-sized mini session experience. It’s a win-win for everyone!


Ready for the fast pass? Skip the set-up struggles (or fix a broken mini, even if you've already launched) with my Quick Start Kit - now 50% off. But hurry, the sale ends September 30!!

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.

In today’s challenging economy, it’s easy to feel like the only way to keep your calendar full is by lowering your prices. But before you start slashing rates, consider the long-term impact this could have on your business.

Lower prices might attract more bookings in the short term, but they also bring in clients who are more focused on getting a deal than on valuing your work. This can lead to burnout, resentment, and a never-ending cycle of working harder for less.

What if there's a more effective strategy that not only fills your calendar but also allows you to raise your prices?

In this week’s podcast episode, I break down this market-proof strategy in detail. 

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.

Lauren Carroll! Hear the story of this Ireland-based wedding photographer, and how her career took her from backstage with Steven Tyler in LA to traveling halfway across the globe to shoot weddings in Ireland.

I can’t help but think that if I had been a back-stage assistant to Aerosmith, Green Day, the Jonas Brothers (and so many more that I’m forgetting), I’d find a way to drop that into every convo for the rest of time. Hehe…but not Lauren Carroll.

I love her story. And I think you will, too.

June 5, 12:00 EST
Save a seat now:

https://the-ewings.com/otfb

thesuccessfulcreatives.com

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.

Featured Creative Episode!
Meet Gillie Bird, a fine art luxury wedding photographer in Toronto. She shares how she got her start, the struggle she was facing in her business and the steps she took to transform her bookings - from just 2 weddings booked for 2024 to ELEVEN booked in just 7 weeks, including her first 5-figure contract and a celebrity wedding (a Bachelor Nation couple!).

Learn how you can achieve the same results at my free upcoming masterclass on June 5,
Overlooked to Fully-Booked.

Sign up here:
the-ewings.com/otfb


And find Gillie on instagram at https://www.instagram.com/gilliebird_

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.