Successful Creatives

29. Stop the Discounting Trap: How to Book More Without Lowering Prices


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In today’s challenging economy, it’s easy to feel like the only way to keep your calendar full is by lowering your prices. But before you start slashing rates, consider the long-term impact this could have on your business.

Lower prices might attract more bookings in the short term, but they also bring in clients who are more focused on getting a deal than on valuing your work. This can lead to burnout, resentment, and a never-ending cycle of working harder for less.

What if there's a more effective strategy that not only fills your calendar but also allows you to raise your prices?

In this week’s podcast episode, I break down this market-proof strategy in detail. 

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.

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Successful CreativesBy Erica Ewing

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