This week love is in the air and nothing says love like downloading Hinge, Tindr, Grindr, and FarmersOnly to find that perfect mate for you….until someone better comes along.

But before the technological revolution how did people meet one another? Through the personal ads of course.

This week Rob teaches Ray about 17th Century ways of mating, coded sexuality needs in Europe, why it was frowned on for women to seek love, the assholery of Benjamin Franklin, how people scammed others through love, and The Lonely Hearts Killer, of course.

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TEAM:

Ray Hebel

Robert W Schneider

Mark Schroeder

Billy Recce

Daniel Schwartzberg

Gabe Crawford

Natalie DeSavia

WEBSITES

Timeline

The Evolution of Personal Ads

How Personal Ads Helped Conquer The American West

Brief History of Personal Ads

BOOKS

Buying a Bride

ARTICLES

Experimental Mate Choices

Lonely Hearts Club Viewed Sociologically

Courtship American Style

1980s Personal Ads

1990 Study of Personal Ads

NY Daily News 

Learn more about your ad choices. Visit megaphone.fm/adchoices