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24% vs. 71%: Department store beauty's discovery problem
This week on IADS Retail Park 🎙️, Maya and Christine examine what department stores are actually building with these renovations — from Nordstrom‘s 1,670 sqm Beauty Bar to Macy’s 5,000 sqm commitment to Galeries Lafayette‘s three-floor strategy. The brand counter model is dissolving. Whether the replacement can compete with Sephora's 20-year head start is the question billions can’t yet answer.
🔗 Click here to read the full Beauty Exclusive by Christine Montard!
Stay connected: Follow us on LinkedIn · Read our latest on Substack · Explore www.iads.org
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe
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By International Association of Department Stores - IADSThis week on IADS Retail Park 🎙️, Maya and Christine examine what department stores are actually building with these renovations — from Nordstrom‘s 1,670 sqm Beauty Bar to Macy’s 5,000 sqm commitment to Galeries Lafayette‘s three-floor strategy. The brand counter model is dissolving. Whether the replacement can compete with Sephora's 20-year head start is the question billions can’t yet answer.
🔗 Click here to read the full Beauty Exclusive by Christine Montard!
Stay connected: Follow us on LinkedIn · Read our latest on Substack · Explore www.iads.org
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe