In this episode of IADS Retail Park š§, Maya and Christine dissect the bold new era where brands donāt stop at productsāthey shape full lifestyles. Why are icons like Louis Vuitton, Saint Laurent, and Selfridges diving into beauty lines, homeware, sports, and even film? ššš From LVās jump into Formula 1 and cosmetics to Zaraās thriving home business and Selfridgesā quirky post-Covid garden centres, our hosts trace how ābrand territoryā has become the hottest strategy in retail.
Listen in for real stories, from blockbusters like Zara Homeās ā¬830M success to curveballs like Birkenstockās skincare flop, and get straight answers about what works, what fizzles, and where department stores fit in.
Ready for the whole playbook and deeper case studies? š Click here to get Christineās Exclusive deep dive šµļøāāļø
For more insights and canāt-miss retail updates, follow us onš LinkedIn at International Association of Department Stores ā IADS, check out our Substack, or visit www.iads.org for bonus resources and the full article.
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