What happens when a 170-year-old retail icon makes a deal that backfires? 🎲
BHV, the beloved Parisian department store, bet on SHEIN—and lost. Brand departures, public backlash, and a 40% reduction in retail space followed. Now, Brookfield Asset Management plans a five-star hotel 🏨 where shoppers once browsed DIY tools.
Host Maya Sankoh sits down with Christine Montard, IADS. Director of Markets and Events, to unpack what went wrong—and whether heritage brands can survive radical pivots 🔄.
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