IADS Retail Park

How brand ambassadors are redefining luxury retail


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In this episode, Maya and Christine unpack the seismic shift in luxury retail—where sales staff evolved into brand ambassadors, relationship architects, and cultural translators. 🏬✨ What do Chanel, Louis Vuitton, and Kering have in common? They bet big on people, not just platforms. From clienteling apps boosting sales by 20% to recruiting from hospitality and finance, brands rewrote the playbook. 🎯 But with 36% of shoppers saying in-store experiences worsened, the stakes remain high.

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IADS Retail ParkBy International Association of Department Stores - IADS