Maya and Selvane unpack the radical transformation at Åhléns under new owner Ayad al-Saffar. 🏬 What do Inglot, private label kitchen tools, and a 47-store network have in common? They're all weapons in a war against intermediaries. ✂️ By slashing third-party distributors and pivoting to 90% wholesale, Al-Saffar is turning Sweden's second-highest retail density into a competitive advantage—and planning more store openings. 🚀 Could this spark a Nordic-wide supply chain revolution?

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