“I’m not one to take big risks,” says Ellie Steinbrink, a Midwest marketer turned fashion maven, “but for me it was a no-brainer.”  When COVID hit, Steinbrink realized that her professional success didn't create personal fulfillment.”What I'm doing in my business is helping women develop their style brand,” she says. “I'm taking that marketing expertise [into the fashion area] because we all know that clothes have power, not just because they change how you feel about yourself, but they change how others perceive you”. In this episode she shares the pivotal moments that led her to photograph and post her outfit everyday on Instagram until her destination became clear. You’ll learn her hard-won strategies for building a new business from the ground up and why it's never too late to pursue what truly lights you up.

Don't miss her free gift to listeners — a Closet Detox Guide to help you clear out the clutter and make room for a style that's uniquely you. For more insights and to connect with a community of like-minded reinventors, visit CoveyClub.com. Remember to give us a review on Apple podcasts and subscribe for more stories of reinvention.

Join us on Wednesday, March 6 at 2pm ET live on Zoom with Ellie Steinbrink:

Ellie Steinbrink, owner of Style Decoded, is an Expert Stylist, Personal Brand Coach and Speaker on a mission to help professional women look like the bosses they are, without all the hassle. Working virtually out of her home in Omaha, NE, she started her business to help women define and embody a signature style brand, aligning their insides with their outsides, all while feeling 100% confident in their own skin. Styling is her passion but it hasn’t always been her job. Ellie spent 20 years of her career in client service, advertising, developing brands, blogging, podcasting, and creating marketing and social strategies for clients, ranging from Fortune 500 giants to individuals building their personal brands online. To say she knows a thing or two about marketing and branding is an understatement! In 2020, she had the opportunity to merge her professional experience and her passion into a personal styling business. Now, Ellie loves teaching women how to define and own their unique personal brand through style.

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