Neil Ferrier is the Founder and CEO of Discommon, an Industrial and Design manufacturing firm. Some say, he has gasoline in his veins. Discommon proudly pulls inspiration from the world of cars. In addition to analog vehicles, Neil is has a love for analog watches—particularly TAG Heuer — and so it was only natural that his entrepreneurial endeavors take the horological path at some point. In 2019, he co-founded Blok, a Swiss made watch company for kids.