Our guest this week is Bob Potts. Bob holds a MFA in Industrial Design and was Design Director for a series of corporate groups responsible for design development of diagnostic medical products including Corning Medical and Bayer Healthcare. He holds sixteen patents and has been a frequent presenter at international industry conferences, design seminars, and design programs and business schools. His design groups have won sixty international awards for design excellence and have been featured in ID, Print, Communication Arts, Axis, NIKKEI DESIGN, Business Week, and Fortune. You can follow him on Instagram @bobatharbor. For show notes visit: https://kk.org/cooltools/bob-potts-industrial-designer/