The demand funnel is alive and well, but not all marketers approach it in the same way.

In this episode, David Interviews Gayle Nixon, Senior Vice President of Marketing at Litera. Gayle shares her formula for lead management and demand funnel success, and even introduces a new acronym for engaged leads.

Listen as David and Gayle discuss:

• The first steps to getting sales and marketing aligned.

Check out the resources mentioned:

• Digital Velocity (Tealium)

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.