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#242 The Black Coffee Theory: Why Your Practice isn't Growing!!
🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://hubs.la/Q042tN1N0
🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc
🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt
In this episode, Gary Bird breaks down the Black Coffee Theory and how it directly impacts dental practice growth and patient acquisition. You’ll learn why focusing on the patients you don’t want leads to more friction, lower case acceptance, and poor ROI from dental marketing. Gary explains how to turn marketing-driven new patients into high-trust patient referrals through better phone skills, Google reviews, scheduling strategy, and treatment presentation. This episode covers dental marketing strategy, new patient conversion, case acceptance, and building trust quickly in general dentistry. If you want higher-quality dental patients, better collections, and sustainable growth, this conversation reframes how successful practices think.
Connect with our Host, Gary Bird, Here ⤵️
SMC: https://bit.ly/4jFhb5T
Personal: https://bit.ly/3SCEQZy
Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!
âž–âž–âž–âž–
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.
➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events
View all episodes
By Gary Bird
5
33 ratings
🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://hubs.la/Q042tN1N0
🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc
🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt
In this episode, Gary Bird breaks down the Black Coffee Theory and how it directly impacts dental practice growth and patient acquisition. You’ll learn why focusing on the patients you don’t want leads to more friction, lower case acceptance, and poor ROI from dental marketing. Gary explains how to turn marketing-driven new patients into high-trust patient referrals through better phone skills, Google reviews, scheduling strategy, and treatment presentation. This episode covers dental marketing strategy, new patient conversion, case acceptance, and building trust quickly in general dentistry. If you want higher-quality dental patients, better collections, and sustainable growth, this conversation reframes how successful practices think.
Connect with our Host, Gary Bird, Here ⤵️
SMC: https://bit.ly/4jFhb5T
Personal: https://bit.ly/3SCEQZy
Want to Master The Business Side of Dental and get free resources?
Visit ➡️ https://smcnational.com/dsoacademy
*85% of DSO Academy students would recommend it to a friend!
âž–âž–âž–âž–
Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.
➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events