We’ve got a brilliant episode lined up for you today! 

Especially if you’ve ever been curious about the world of sales, what makes it tick, and why it sometimes gets such a bad reputation.

Joining Laura, MD at Fresh Perspective Resourcing is Steve Sorah, Sales & Marketing Director at Trident Utilities, who brings over 20 years of experience in the utilities sector, working across both consultancy and supplier businesses.

Steve shares his wealth of knowledge on not just the industry, but on what really makes sales work... from building trust and long-term relationships, to how businesses can better support their sales teams to succeed.

In this episode, we explore:
 

Why so many people shy away from sales and the myths around the profession
 

How businesses sometimes set their sales teams up to fail with the wrong targets or incentives
 

Why almost everyone says “I’m not a salesperson” (and why that’s not true!)
 

The biggest lessons Steve has learned throughout his career

And of course, we couldn’t let Steve leave without playing Fresh or Stale... where we get his take on everything from The Ryder Cup and Blackpool FC, to pineapple on pizza

If you’ve ever wondered what really goes on behind the word “sales” this is the episode for you

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