In this episode of the Fresh Perspective on Business podcast, we’re joined by the brilliant Jenny Cook - someone who’s passionate about challenging the status quo in HR, recruitment, and the wider world of work.
We kick things off with a well-deserved congratulations, as Jenny recently won the 2025 Freshies Shining Star Award - the only award that’s decided by the Fresh team themselves. She shares how it felt to hear her name announced and what the recognition means to her.
From there, we explore Jenny’s love for doing things differently. She talks about the “normal” business or recruitment processes she believes should be scrapped entirely and why shaking things up can lead to better outcomes for everyone involved.
Jenny also opens up about her personal journey, including how failing her GCSEs and later passing her maths GCSE at 28 has influenced the way she views people’s career paths, potential, and setbacks - especially during result season.
We discuss the challenges many candidates face when they’re compared to others or told they don’t “fit” the mould, and Jenny offers powerful advice for anyone feeling discouraged or stuck in their job search.
And of course, no Fresh Perspective interview would be complete without a curveball question or two. Jenny shares why she loves asking candidates about their favourite chocolate bars, and how these fun questions reveal more than you might expect.
Finally, we dive into Jenny’s incredible commitment to her community, her ongoing support for The Freshies, and what motivates her to keep giving back in such a meaningful way.
It’s an honest, uplifting, and insightful episode packed with great advice and inspiration for anyone looking to do things differently.
Tune in now to hear the full conversation.
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