John Cassidy got his life's calling five years ago. He decided to work in a car dealership and that changed the direction of his life. A chance conversation with a colleague who admired John's poetry asked him to write something about the showroom. At his desk he wrote "Showroom Wonder". Copies spread like wildfire across the midlands UK earning the label the Motor Trade Poem that was loved and recited by car sales and service staff. The video footage went viral across 200 sites of the motor group. That day his hidden talent as an actor and performer launched him as the Car Showroom Performance Poet.