Carlos Segura is the Founder of the Chicago based design firm Segura Inc. and the T26 Digital Type Foundry. He came to the United States from Cuba at the age of nine. Carlos worked for the big ad agencies including BBDO, Marsteller, Foote Cone & Belding, Young & Rubicam, Ketchum and DDB Needham. His work has earned him numerous awards from organizations around the world. Carlos ventured in to new territory when he launched Cartype.com – a creative archive of the automotive industry. His new book is titled The ABCs of the Automotive Industry and it introduces readers young and old to some of history's most iconic and sometimes forgotten automobiles from Azzurra to Zagato.