This is the 2nd in a 5-part series with Melisa Urtuzuastegui from Branding Matters. In this series, Melisa and Lee will discuss branding and consumer behaviour in relation to the specialty coffee industry.

In this episode of the series, Melisa deconstructs what it means to have a brand identity and the return on investment for your business once you go to the trouble of defining what that identity is.

Connect with Melisa here: https://www.linkedin.com/in/melurtu/

Branding Matters: https://www.brandingmatters.ae/