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Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.
In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.
The 5 episodes in this series are:
1. 2024, The Precursor for Changing In Coffee - https://youtu.be/kZUYCrbtBiU
2. What's Driving Coffee Market Volatility? - https://youtu.be/OO321G0MC04
3. The Reality of The Coffee Market in 2025 - https://youtu.be/oZcJw7DHK68
4. Who's Winning and Suffering In Coffee? - https://youtu.be/dBzu7lrAvog
5. 2025: The Year Ahead In Coffee - https://youtu.be/4DiOZjOpZC4
In this episode of 'The Daily Coffee Pro' by Map It Forward, host Lee Safar is joined by Felipe Croce and Angel Barrera to explore the geopolitical forces driving market volatility in the coffee industry.
The discussion highlights the Trump administration's policies affecting Latin American trade, particularly Colombia, and the significant impact on coffee logistics, prices, and global supply chains.
The trio also delves into the limitations of industry leadership, the role of organizations like SCA, and the urgent need for unified strategies among coffee-producing countries.
They emphasize the long-term vision required to stabilize the industry amidst the current challenges.
00:00 Introduction: US-Colombia Trade Tensions
00:49 Sponsorship Message: Map It Forwards Workshop
01:27 Series Overview: The Year Ahead in Coffee
01:58 Geopolitical Impact on Coffee Market
02:23 Market Volatility and Its Causes
04:23 Potential Consequences of Trade Policies
05:08 Broader Implications for Coffee Industry
05:50 Economic Sanctions and Their Effects
06:36 Local Market Responses and Adaptations
16:57 Leadership and Governance in Coffee Industry
26:48 Mental Health in the Coffee Industry
27:51 The Role of Podcasts in Industry Leadership
28:54 Challenges of Trade Shows and Competitions
32:22 The Impact of Logistics on Market Volatility
35:45 The Shift from a Buyer's to a Seller's Market
38:01 Learning from Vietnam's Coffee Market
41:16 The Need for an Infinite Game Mindset
45:15 Conclusion and Future Discussions
Connect with Angel and Belco here:
https://www.belco.fr/
https://www.linkedin.com/in/angel-barrera-8a0b2236/
https://www.instagram.com/koliafobiano/
https://www.instagram.com/belco.coffee/
Connect with Felipe and FAF here:
https://www.instagram.com/felipecroce/
https://www.instagram.com/fafcoffees/
https://fafbrazil.com/
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Support this podcast by supporting our Patreon:
https://bit.ly/MIFPatreon
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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