In this episode, we dive into a crucial lesson learned from the content machine himself, Alex Hormozi, who produced a staggering 35,000 pieces of content in just three years. Hormozi recently admitted to a significant mistake: going wider with his content in hopes of attracting a broader audience for his business. Despite achieving record views and followers, the strategy didn’t yield the desired results. Why? Because the content wasn’t attracting the right audience.

Join us as we explore why chasing vanity metrics like views and followers can be a trap and how to focus on what truly matters: engaging the right audience. We'll break down the psychology of your ideal clients, how to refine your messaging, and why specificity in your content is crucial for success. Plus, we'll share practical tips on how to use high-value keywords, storytelling, and perspective-shifting content to draw in and convert your dream clients.

Key Takeaways from Hormozi’s Mistake:

• Hormozi’s strategy of going wider with content and why it failed.

• The importance of attracting the right audience: business clients vs. relationship or fitness seekers.

• Why having 1,000 engaged and relevant followers is more valuable than 10,000 unengaged ones.

• Visibility vs. relevance: ensuring the right people see your content.

 

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