This podcast introduces AHDB’s analysis of the prospects for the UK’s farming industry over the coming months. Covering crops (potatoes, cereals and oilseeds), it explores production, trade and consumption for the year ahead.

John Bates invites Vikki Campbell (Senior Market Specialist Manager for Arable) and Sarah Baker (Senior Market Intelligence Manager). 

Our Agri-Market Outlook is produced every six months and is based on the most up-to-date information and insight, combining feedback from experts across the Agri-food industry with AHDB Market Intelligence (MI) expertise.

It is intended to cut through some of the uncertainty and help farm businesses and wider industry plan for the future.

Phil Bicknell, MI director said: “As 2021 gathers pace, Agri-Market Outlook highlights the elements that will shape farming’s fortunes over the next 12-18 months, as well as the longer-term policy and economic drivers.”

“The bottom line is that there won’t be a one-size-fits-all roadmap for navigating the potential impacts on farming sectors and individual businesses, but our evidence and insight can help the industry plan, prepare and budget for the challenges ahead.”

Learn more about the Agri Market Outlook by visiting: https://ahdb.org.uk/agri-market-outlook

Podcast produced and edited by Aisha Shabnam

Email: [email protected]