DemandGen Radio

#245 How to Grow in Your Marketing Career


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Marketing practitioners come from all different educational backgrounds, skillsets, and experiences. In fact, a 2019 survey uncovered only 25% of marketing practitioners had a marketing undergraduate degree.

In this episode, David interviews Kristy McCrady, Senior Director of Marketing Operations at JLL Technologies. Kristy shares how she got started and grew her marketing technology career. Spoiler alert: It took a lot of hard work, grit, and guts.

Listen as David and Kristy discuss:

  • How raising your hand can advance your career.
  • The importance of a mentor and building your network.
  • The benefits of being a generalist.
  • How to determine if it’s time to make a career change.
  • Check out the resources mentioned:

    • David Lewis' LinkedIn
  • Kristy McCrady's LinkedIn
  • DemandGen TV
  • To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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