Do you want to help more clients? Marketing companies offer all kinds of creative ways to advertise your legal services, but the easiest way to get more clients is to have more of the potential clients that call your firm hire you. This is the first in a series of episodes focused on increasing your potential client conversion rate. In today’s episode, Jake emphasizes the critical importance of responding quickly to leads. In a world of immediate response, speed is a non-negotiable, speed is an expectation, speed is the first competitive advantage.