This is the 3rd in a 5-part series with Melisa Urtuzuastegui from Branding Matters. In this series, Melisa and Lee will discuss branding and consumer behaviour in relation to the specialty coffee industry.

In this episode of the series, Melisa explains the importance of a marketing funnel and how you can use it to be deliberate about growing your customer base in your specialty coffee small business.

Connect with Melisa here: https://www.linkedin.com/in/melurtu/

Branding Matters: https://www.brandingmatters.ae/