Looking back at the beginning of his own career, Allan examines what he should’ve done differently: Instead of sending out his reel over and over, he could’ve been asking for feedback: “I realize my reel sucks. Tell me what an ideal reel would be to you.”

The key factor here is empathy. By putting yourself in someone else’s shoes, you’re able to get the most wins. You’re able to start thinking differently: What is it like for them? What are their needs? And what are their pain points? As soon as you put yourself in the shoes of the other person -- look at what they want, what they need and like -- it will help you get better at what you’re doing.

In this Podcast, Allan McKay talks about the power of empathy: How to put yourself in someone else’s shoes and identify their needs -- and how to make empathy work for you!

For more show notes, visit www.allanmckay.com/246.