DemandGen Radio

#247 A Complete Roadmap to Marketing Operations

Listen Later

In the early 2000s marketing operations was a new term in the marketing community. Fast forward to today as marketing operations has become a vital function, responsible for delivering the CMO’s strategy.

In this episode, David interviews Michael McKinnon, author of The Marketing Operations Handbook and award winning B2B marketer. Michael shares how his book provides a blueprint for successful marketing operations teams.

Listen as David and Michael discuss:

  • How to establish a marketing budget.
  • The challenges of designing marketing processes and functions.
  • Why it’s best to keep your marketing scoreboard simple.
  • The importance of aligning with your IT department.

    • Check out the resources mentioned:

    • The Marketing Operations Handbook
  • The D3 Methodology E-book
  • Manufacturing Demand
  • David’s LinkedIn
  • Michael’s LinkedIn
  • DemandGen TV

    • To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

    ...more
    View all episodesView all episodes
    Download on the App Store
    DemandGen RadioBy BDO Digital, LLC
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    41 ratings

    More shows like DemandGen Radio

    View all
    Strategic Investor Radio by Charley Wright

    Strategic Investor Radio

    9 Listeners

    Talent Talk by Chris Dyer

    Talent Talk

    9 Listeners

    Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show by Ric Franzi | Critical Mass Business Talk Show

    Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

    24 Listeners