Business of Apps Podcast

#247: "AI & App Engagement" App Promotion Summit NYC panel

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What happens when AI meets lifecycle marketing? In this special episode, we’re bringing you a panel discussion from App Promotion Summit NYC 2025, featuring leaders from WHOOP, theCut, and Grohaus.

They unpack how AI is transforming app engagement — from personalization at scale to the rise of 100,000-message permutations. You’ll hear where AI makes a real impact, where it still stumbles, and what it takes to maintain brand voice when your intern is… ChatGPT.

🎧 Tune in for tactical insights, candid lessons, and fresh perspectives from the frontlines of app growth in the age of AI.

The panel of experts included:

  • David Brown-Landron, Founder & CEO of Grohaus
  • Samantha Smith, Sr. Lifecycle Marketing Manager, Engagement & Retention at WHOOP
  • Darrian Cate, Head of Growth at theCut
    • ...more
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