Veronica Deraleau—financial coach, Army veteran, fintech leader, opera singer (!), and author of Making Money is Simple—joins us for an eye-opening conversation about money mindset, debt, and the courage to rewrite your financial story.

Through personal experience and her signature ARIA money model, Veronica helps us shift from shame and confusion into clarity and intentionality around money. You’ll walk away inspired, empowered, and ready to take action—from a place of alignment.

💡 In this episode:

• What it means to be “money stuck” and how to break free

• The ARIA money model: Awaken, Reframe, Intention, Action

• Why mindset (not math!) is the first step toward financial freedom

• The surprising role opera played in Veronica’s money journey

• How cultural and family beliefs shape our money stories

• A fresh take on caregiving, values-based spending, and tough trade-offs

• The myth of “having it all” and the power of ruthless prioritization

🎧 Timestamps

0:00 – Welcome0:30 – Veronica’s story: MBA, debt, and transformation2:00 – What “money stuck” means and how shame keeps us trapped2:55 – Excerpt: What is money freedom?4:24 – The ARIA model explained5:20 – Why opera helped fuel Veronica’s financial freedom8:39 – How our “autopilot” thinking gets in the way10:37 – Generational shifts: Comparison, social media, and caregiving12:56 – Hidden spending triggers (especially for moms)14:19 – Teaching kids trade-offs and modeling values-based spending15:46 – Money lessons from high-net-worth individuals17:43 – Shame vs. creativity: What truly motivates change18:42 – Who the book resonates with—and why it surprised her
20:34 – Couples, money, and mismatched financial engagement22:31 – Breaking inherited financial scripts

💬 Memorable Quotes

“Debt will always be the abattoir of creative dreams.” – Elizabeth Gilbert (quoted by Veronica)
“Money freedom starts when we change how we think—not just what we do.”
“You can’t just budget your way out of shame. You have to reframe.”
“Don’t pre-reject yourself. Even trying and failing is feedback.”
“Your values—not guilt—should guide your financial decisions.”

🔑 3 Big Takeaways

1. Mindset is the foundation of financial freedom. Veronica’s ARIA model guides us to awaken, reframe, set clear intentions, and take action—with purpose.

2. We must unlearn inherited money beliefs. From immigrant households to societal norms, we all carry invisible scripts that shape how we view and handle money.

3. Caregivers need to prioritize sustainability. Spending out of love can still lead to burnout and debt. Teaching children about trade-offs is a gift for their future.

   
   

🛠️ Tools & Resources Mentioned

• Making Money is Simple by Veronica Deraleau – available on Amazon

• Website: makingmoneyissimple.com

• Social: @makingmoneyissimple (Instagram, Facebook, LinkedIn, Pinterest)

  
  

🛍️ Online Store Highlight
Veronica chose our “Trust Your Gut” snarky cat card. Wrapped in red threads and full of attitude, this card captures her message of courage and trusting your inner wisdom.

📬 Connect With Veronica
Website: makingmoneyissimple.com
Instagram | Facebook | LinkedIn | Pinterest: @makingmoneyissimple

📬 Stay Connected With Your Host, Yo
Website: girltaketheleadpod.comEmail: [email protected]Instagram: @yocannyFB Group: Girl, Take the Lead!Online Store: girltaketheleadpod.com/shop