DemandGen Radio

#248 Defining Your Brand Identity

Listen Later

Brand identity goes beyond a logo and a name. It’s a promise of the value you are going to deliver to your customer.


In this episode, David interviews Triniti Burton, Co-Creator at Doorway Creative. Triniti shares the art and science behind personal and professional branding.

Listen as David and Triniti discuss:

  • The importance of carrying the brand experience throughout your organization.
  • How emotions tied to your brand can impact buying behaviors.
  • How personal branding can make your life easier and your interactions more authentic.
  • When organizations should consider a rebrand.

    • Check out the resources mentioned:

    • David Lewis' LinkedIn
  • Triniti Burton's LinkedIn
  • Edelman Trust Barometer 2022
  • DemandGen TV

    • To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

    ...more
    View all episodesView all episodes
    Download on the App Store
    DemandGen RadioBy BDO Digital, LLC
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    41 ratings

    More shows like DemandGen Radio

    View all
    Strategic Investor Radio by Charley Wright

    Strategic Investor Radio

    9 Listeners

    Talent Talk by Chris Dyer

    Talent Talk

    9 Listeners

    Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show by Ric Franzi | Critical Mass Business Talk Show

    Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

    24 Listeners