Steve chats with Susan D. Ballard and Sara Kelly Johns, authors of Elevating the School Library, about why developing a brand is important for school libraries, how to separate your personal brand from your organizational brand (including who does it right), and why it’s important to do this work proactively.

Read the transcript!

What is your school library’s brand? This book will help school librarians improve their practice and strengthen their influence within their learning communities, increasing positive perceptions of school libraries through developing a brand in alignment with the AASL Standards.

A former Director of Library, Media and Technology, Susan D. Ballard guided her district to AASL National School Library of the Year Award recognition. She has served as an adjunct professor and lecturer in various school librarian preparation programs, published numerous articles in professional and scholarly journals and edited and contributed to several books. A Past-President of AASL, the New Hampshire School Library Media Association, and the New England School Library Association, Susan served on the Standards and Guidelines Editorial Board for the National School Library Standards for Learners, School Librarians, and School Libraries. 

Sara Kelly Johns, an online instructor at the Syracuse University iSchool and a long-time school librarian, is a past president of AASL, the New York Library Association (NYLA), and the Section of School Librarians of NYLA. She received the NYLA Lifetime Achievement Award and the first AASL Social Media Superstar Advocacy Ambassador Award. Active in ALA Council and ALA committees, Johns was a member of the Implementation Task Force for the National School Library Standards for Learners, School Librarians, and School Libraries. She has written articles for several school library publications and contributed chapters for various books.

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Elevating the School Library