Happy holidays to all of you! It is the season of giving. Often that means giving gifts. We are so fortunate today to speak with a master gift giver. John Ruhlin not only captures the spirit of generosity, and reciprocity in his gift giving, but also giftology, as an effective business strategy to express appreciation to those you do business with, and to open doors for future opportunities.

John Ruhlin is the founder of the Ruhlin Group. John's company is trusted by the leaders of fast growing companies to develop relationship building strategies and VIP gifting programs to increase referrals and strengthen retention with their most important clients, employees, and prospects. Their clients include the Chicago Cubs, San Antonio Spurs, D.R Horton, Ork and Stanley, St. Luis Blues, and hundreds of other industry leaders and high end service firms. His second best selling book "Giftology: the Art and Science of Using Gifts to Cut Through the Noise, Drive Referrals, and Strengthen Retention", has been featured in forms and ink.

WARRIOR of No

"Gift like you mean it!"- John Ruhlin

Highlights -

• Relationships are one of the most important aspects in their life, personally and professionally
• Showing gratitude when it's expected is the worst investment that you can make
• Show gratitude and appreciation to those important relationships like your business depends on it
• They use planned randomness and pick different times of year to send surprise gifts
• John teaches people to give gifts on a "just because" basis
• There is a fine line between manipulating a situation, and reciprocity
• Look for gifts your client will use everyday-- encourage CPI (Cost per impression)
• Know the difference between promotional gifts, and actual gifts
• Identify your most important relationships -- what's their current value to you?

Guest Contact -

• John's Website, John on Twitter
• John Ruhlin Group
• John's books:
  • Giftology

Resources -

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• Audible BooksThe easiest way I know to get inspired when reading is not an option is with AudibleBooks. You can regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Visit creativewarriorsunite.com/audible for our offer or click on the link in the show notes.
• New Free MasterClass:Warriors, if 80% of your income comes from 20% of your clients, 80% of your clients are the wrong clients! Imagine what it would be like to have almost 100% of your income come from all your clients because you're working with the right clients. Learn how knowing their secret language will attract your RIGHT clients— people who value what you do and are eager to pay you what you're worth. To register for this new masterclass, go to YourRightClients.com, and I'll see you in the masterclass!

Gifts -

Special offer for Creative Warriors: Margie's Training Program- use the code "CreativeWarriors"

Check out the Creative Warriors Gifts Page where you can grab gifts and offerings from many Creative Warriors past guests.

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