Should you offer discounts or hold firm on your pricing? In this episode, we look at real business scenarios that reveal when discounting makes sense and when it can actually hurt your bottom line.

You'll hear the story of a home services company that offered a deep discount expecting future work, only to be undercut by a customer shopping for the lowest price. On the other hand, we explore a situation where offering a discount was a smart move because of clear data on customer lifetime value.

Find out how to spot price-sensitive customers, when a discount fits your business strategy, and how to avoid giving away value without a return.

Watch now to learn how to use discounts wisely and protect your business.