What if your marketing did more than sell once and actually built long term trust with your audience? In this episode of Small Business Big Visibility, Heather Remick, founder of Sales Song, shares how she uses psychology, brand voice and online challenges to help service and information based businesses grow profitably.

Heather walks through her unique journey from starting in a Fortune 500 company at 16, to studying psychology and biology, working as a medical counselor and then returning to marketing with a deep understanding of how people really think and decide. She explains why consistent, honest messaging across email, video and sales pages is essential for building a brand people believe in, not just a collection of one off tactics.

You will learn how the challenge format evolved from the health and fitness world into the online space, why challenges often outperform webinars for higher ticket or more complex offers and how they create more time for trust, momentum and real engagement. Heather also shares how local and home service businesses can use content and challenge style education to stand out, earn recurring work and become the first call when a problem comes up.

Along the way, Heather talks about focusing on profit instead of vanity sales numbers, hiring to your strengths so you can protect your life outside of work and why onboarding and client experience can dramatically increase retention and lifetime value. If you want marketing that feels honest, aligned with your voice and designed to grow a solid, sellable brand, this conversation will give you a clear path to start.

Chapters:

00:00:00 Intro and welcome to Small Business Big Visibility00:00:10 Heather’s early start in a Fortune 500 and corporate marketing00:01:31 The story behind the Guinness plaque and bubble soccer in Boise00:02:37 From business major to psychology and biology00:03:48 Counseling work at Grady Hospital and learning how people think00:04:26 Bringing psychology back into marketing and launching her business00:05:04 Why a biology and medical background attracts certain clients00:06:24 Who Sales Song serves and the kinds of offers they work on00:07:59 Fixing stagnation, duct taped marketing and mismatched messaging00:09:22 Profit vs sales and building honest, sellable brands00:11:09 Tips to build trust online and be consistent with your voice00:13:13 Balancing agency life, travel and family with a strong team00:15:35 What an online challenge is and why it works so well00:16:56 Using challenges across B2B, B2C and high ticket offers00:18:41 Can challenges work for local and home service businesses00:21:47 Mixing education, culture and trust building content00:22:40 For owners who thought they could only grow by referrals00:23:02 Where to find Heather and what Sales Song actually does00:24:42 Why she named the agency Sales Song and brand voice as “song”00:25:52 Long term clients, onboarding and increasing retention and profit00:26:26 Closing thanks and episode wrap up

Discover the three essential jobs every small business website must accomplish to truly support your business. In this episode of the Customer Winning Websites Miniseries, we dig into why so many websites fail and what their real purpose should be.

Learn how to evaluate your own website from the perspective of a potential customer, understand what information it must communicate, and identify whether it makes connecting with your business easy. You will also hear real examples of websites that unintentionally block customers from reaching them.

This clear breakdown will help you rethink your website as a working asset for your business, not just something that looks good. Watch now to see whether your website is doing its job and where it may be costing you customers.

Chapters:00:00 Welcome to Small Business Big Visibility00:17 What Is the Purpose of a Website01:47 The First Job of a Website03:31 The Second Job of a Website05:22 The Third Job of a Website06:35 Evaluate Your Own Website07:36 Final Action Step

Discover the three key indicators that signal it is time to redesign your website. In this episode of the Customer Winning Websites Miniseries, we break down how outdated technology, outdated design, and major business changes can leave your current site working against you instead of supporting your growth.

Learn why small adjustments are sometimes enough and when a full rebuild is the smarter move. You will also hear why trendy AI add ons are often shiny distractions that do not support real business goals.

If you want your website to attract customers, reflect your brand, and keep up with modern expectations, this video will give you the clarity you need. Watch now to learn what really matters before investing in a redesign.

Chapters:
00:00 Introduction
00:24 When a Website Redesign Matters
01:16 Avoiding Shiny AI Website Add Ons
02:44 Fix vs Rebuild
04:51 Outdated Technology
06:22 Outdated Design
07:16 When Your Business Has Changed
08:21 Final Thoughts

Are you being told that you absolutely must have a website for your small business, but your budget and reality say otherwise? In this first episode of the Customer Winning Websites, we walk through when a website really matters and when it might be smarter to wait.

You will hear real examples, including how a brand new home inspector realized a website was not his best first investment and why building relationships with real estate agents would get him customers faster. You will also see the flip side, where a website becomes critical as a first impression and credibility builder when people discover you online.

In this video, we cover:

• When a brand new small business may not need a website yet

• How referral based businesses can grow first without a full site

• Low cost alternatives like business cards, flyers, Facebook pages, and Google Business Profiles

• When a simple DIY one page site is enough

• When it is worth hiring a professional web design company to get an edge online

If you are trying to decide whether to build a site now, build it yourself, or hold off and focus on relationships, this episode will help you make a smarter decision for where your business is today. Watch this first video in the Websites That Win Customers miniseries to get clear on your next step.

Chapters
00:00 Do you really need a website yet
00:44 Why a web designer ran an agency without a website
01:25 When a website is not the best first investment
02:12 The home inspector story and how customers actually find him
03:20 Referrals vs search engines for new small businesses
04:25 Where to spend your budget instead of a website at first
05:35 When a simple DIY one page site is enough
06:30 When you should pay for a professional website
08:10 Recap: Maybe you need a website, maybe not

If you want more practical help deciding what kind of site to build and what it should say, keep watching the rest of the Websites That Win Customers miniseries.

Learn the three step process that ensures your delegated work actually gets done. In this episode of the Successful Delegation Miniseries, we walk through how to follow up with employees, verify real progress, and stay aware of what is happening inside your business.

You will hear a real example of delegation gone wrong and the simple management habits that prevent work from slipping through the cracks. This video breaks down how to check in with employees, review the work itself, and gather feedback from customers when your team interacts with them.

If you want to delegate with confidence and avoid surprises, this episode will give you the clarity to manage your team more effectively. Watch now to strengthen your delegation skills and improve accountability across your business.

If you’d like any revisions, added keywords, or a more compact version, just let me know.

Kevin Mills shares how early hustles like shoveling snow and delivering newspapers led to a 40 year career across real estate, construction, consulting and authorship. Kevin breaks down how curiosity, reading, and taking action shaped his path, and why purpose plays a central role in everything he builds.

He also talks about his EmpowerX framework, the businesses he has started over the years, and the books that influenced him, including Richest Man in Babylon, Rich Dad Poor Dad, and Cashflow Quadrant. Kevin opens up about building apparel brands, running construction companies, investing in real estate, and rewriting many of his 40 plus books to better serve readers.

Explore Kevin’s work and resources mentioned in the video:

https://empowerex.org/

https://kevinmillsnow.com/

Chapters

00:00 Show intro

00:20 Connecting with Kevin

01:00 Kevin’s 40 year business background

02:10 Side hustles: newspapers and mowing lawns

03:40 Realizing he wanted to build businesses

05:40 Self-education through libraries

08:55 Not being sales-driven

10:20 Real estate, business philosophy and Life by the Numbers

12:23 Relationships, identity and authenticity

14:43 Rewriting books and EmpowerX series

17:00 From Stuck to Unstoppable

20:50 Broadcasting and California years

30:39 Limiting beliefs and programming

37:24 Where to find Kevin online

Learn how to train employees to confidently solve problems while knowing exactly when it is appropriate to come to you for support. In this episode of the Successful Delegation Miniseries, we explore clear decision boundaries, practical examples, and real stories that highlight why a defined process helps eliminate confusion and strengthen company culture.

This video breaks down how new and experienced employees differ in their need for guidance, why strong branding and culture reduce unnecessary questions, and how different leaders set expectations for problem solving. You will hear examples of procedures ranging from think about it, Google it, ask AI to bringing multiple solutions before approaching the boss.

Watch now to discover how to empower your team, reduce chaos, and create a simple backup plan for when the standard procedures no longer work.

Chapters00:00 Introduction to Successful Delegation00:20 When Employees Should Come to You00:55 Why New Employees Need More Support01:20 Questions That Arise During Delegation01:50 Using Brand and Culture to Reduce Confusion02:25 A Boss’s Three Step Rule: Think, Google, Ask AI03:10 Bringing Solutions Instead of Problems03:50 Training Employees to Solve Issues Independently04:30 What to Do When Processes Break05:10 Examples of Poor Problem Response06:00 Empowering Employees With Clear Boundaries06:45 When Employees Should Solve It vs. Escalate It07:30 The Importance of a Backup Plan

Training is one of the most overlooked steps in successful delegation. In this episode of the Successful Delegation Miniseries, we explore how to teach employees tasks they have never done before by using clear instruction, real examples, and a simple training workflow that works in any small business.

Using the chocolate chip cookie metaphor, this video breaks down the difference between the desired result, the recipe, and the cookbook style skills new employees often need to learn. You will see why training is separate from the steps themselves and how to guide someone who has zero experience.

You will also learn a practical process: record yourself doing the work, turn it into step by step documentation, have employees watch, attempt the task, and refine the instructions based on their perspective. This creates a living training system that improves over time.

Watch now to understand how proper training transforms delegation and sets your team up for success.

Chapters:00:00 Welcome to the Successful Delegation Miniseries00:07 Why Training Is Essential for Delegation00:14 The Chocolate Chip Cookie Example00:31 Recipe vs Desired Result00:45 The Cookbook Concept01:02 Teaching Someone With Zero Experience01:20 What Training Really Looks Like01:57 Recording Yourself Doing the Work02:26 Turning Videos Into Written Instructions03:01 Letting Employees Try the Task03:36 Comparing Their Steps to Yours03:53 Updating and Improving the Training04:12 Why Recipe and Cookbook Are Not the Same

In this episode of the Successful Delegation Miniseries, learn why giving clear, actionable instructions is essential for helping your team deliver consistent results. Using simple examples like riding a bicycle, tying shoes, and following a recipe, this video breaks down how clarity removes confusion and empowers employees to succeed.

You’ll discover how defining the desired result and outlining the steps creates a reliable workflow your team can follow with confidence. From managing an email inbox to handling technical tasks, clear instructions help your employees perform their best without needing to be just like you.

Watch now to understand how the right process turns delegation into smooth, repeatable success.

CHAPTERS
00:00 Introduction to the Delegation Miniseries
00:16 Why Desired Results Alone Aren’t Enough
00:44 Teaching Through Clear Process Examples
01:56 The Bicycle Example
03:30 The Recipe Card Example
04:40 Turning Expected Results Into Steps
06:15 Building a Clear Workflow for Employees
08:07 Why Clear Instructions Help Replace Yourself
09:25 Final Takeaway: Give Them the Recipe

In this episode of the Successful Delegation Miniseries, we break down why setting clear expected results is the foundation of effective delegation. Many small business owners unintentionally create frustration and confusion simply by failing to define what success looks like.

You’ll learn how unclear expectations impact employees, why clarity eliminates frustration on both sides, and how a simple explanation of desired outcomes can transform the way tasks are handed off. Using the example of delegating an email inbox, this episode shows how defining results upfront protects your time, supports your team, and keeps your business running smoothly.

Watch now to start delegating with confidence and clarity.