Should your small business use a website, a sales funnel, or a landing page? In this episode of the Customer Winning Websites Miniseries, we break down the difference between each tool and explain when each one makes the most sense.

You will learn how a website serves as your business headquarters online, how a sales funnel helps move people toward a specific offer, and why some businesses need a focused landing page instead of sending traffic to their homepage.

This video is especially helpful for small business owners who are running ads, promoting events, building lead generation systems, or trying to improve conversions without confusing potential customers.

Watch to learn:

• website vs sales funnel

• landing page vs homepage

• when to use a sales funnel

• when a website is the better choice

• why emergency service businesses often need a different approach

If you are building your online presence and want a smarter digital marketing strategy, this episode will help you choose the right tool for the right situation.

Chapters00:00 Introduction00:19 Website vs sales funnel overview01:08 What a website is for01:28 What a sales funnel is for02:33 What makes a funnel work03:31 How funnel steps usually work04:23 Example: website vs funnel for a fitness business05:18 Why paid ads need a landing page06:43 When neither a full website nor funnel is best07:50 Emergency service landing page examples08:18 Final thoughts

Your Contact Us page might be costing you customers without you realizing it. In this episode of the Customer Winning Websites miniseries, we break down the simple but critical elements every small business should include on their Contact Us page to make it easier for potential customers to reach you.

Learn why missing information like your phone number, address, hours of operation, or a simple map can create friction that sends customers elsewhere. This episode also explains when to include email addresses, why contact forms are helpful, and common mistakes businesses make when designing their Contact page.

If you want your website to turn visitors into real customers, your Contact Us page needs to work for them, not against them. Watch now to make sure your page includes the essentials your ideal customer expects.

In this video you'll learn:

• What information every Contact Us page should include

• Why location details, maps, and phone numbers matter

• When to use email addresses vs a contact form

• Common Contact Us page mistakes small businesses make

• How to design your page around the customer journey

Chapters
00:46 A real Contact Us page mistake that cost business01:41 Physical location, hours, and address essentials02:34 Why adding a map helps customers find you03:01 Phone numbers and contact options03:10 Email addresses vs contact forms03:53 Messaging ideas for your Contact page04:19 What NOT to put on your Contact Us page05:26 Design your page for the customer journey

Should small businesses list prices online? In this episode of the Customer Winning Websites Miniseries, we break down the pros and cons of putting pricing on your website and how to decide what is best for your business.

You will learn when it makes sense to show exact pricing, when price ranges or starting prices may work better, and when it is smarter to leave pricing off your site altogether. This video also covers how website pricing can build trust, filter out bad leads, shorten the sales cycle, and help attract the right customers.

If you are a small business owner trying to improve your website and generate better quality leads, this video will help you think through pricing from your customer's perspective so you can make the right decision for your business.

Watch now to learn how to create a website that builds trust and moves more of the right customers toward taking action.

Chapters:00:33 Should you put pricing on your website?01:25 When pricing should stay off your site01:50 When pricing should go on your site03:23 Why transparency builds trust03:57 Using price ranges instead of exact prices05:03 Pros of listing pricing online07:13 Cons of listing pricing online08:24 Alternatives to exact pricing10:08 Pricing page vs service page11:45 Final takeaway

Should your small business website have an FAQ page? In this video, we break down when FAQs actually help, when they hurt, and how to use them to improve both SEO and customer flow.

You will learn where FAQs belong on your website, how to choose the right questions, and why short, specific answers work better than long, vague content. The video also covers common FAQ mistakes, how FAQs can support your sales process, and ways to make your site more helpful for potential customers.

If you want your website to build trust, reduce repetitive questions, and support business growth, this video will help you create FAQs that are useful and effective.

Watch the full Customer Winning Websites Miniseries for more practical website tips for small business owners.

Chapters

00:00 Introduction

00:15 Should you have an FAQ page?

00:40 When FAQs do not help

01:40 Where FAQs work best on a website

02:24 Benefits of a strong FAQ page

03:37 Best situations for using FAQs

04:40 FAQ mistakes that hurt SEO and customer experience

06:39 What questions to include in your FAQ

09:38 How to structure an FAQ page

10:32 FAQ SEO tips

12:20 Final thoughts

A gallery page can be one of the most powerful trust building tools on your small business website. In this video from the Customer Winning Websites Miniseries, we break down why a gallery matters and how it helps potential customers feel confident choosing your business.

You will learn how gallery pages showcase real results, help visitors visualize the quality of your work, and move customers from simply reading about your services to actually seeing what you can deliver. We also discuss when galleries work best, when case studies may be a better option, and how visual proof can dramatically increase customer trust.

In this video you will learn:
• Why gallery pages help build trust with potential customers
• When to use a gallery and when to use case studies
• How before and after images strengthen your website
• How galleries help customers understand the results you deliver

If you want your website to turn more visitors into customers, understanding how to properly showcase your work is a critical step.

Watch the full Customer Winning Websites Miniseries to learn how each page of your website can help attract and convert more customers.

If you are wondering how many service pages your website really needs, this episode will help you think it through the right way.

In this video, Jason McKenzie breaks down how to decide whether your business needs one general services page, separate pages for individual services, or a more detailed structure. You will learn how to organize your website around the way customers actually think, search, and buy.

This episode covers:

• How to decide which services should get their own page

• Why your homepage is not enough by itself

• When separate service pages help with SEO

• How service pages can also work as landing pages for ads

• Why going too broad or too granular can both hurt you

• How to think from the customer’s perspective when planning your site

A better website is not just about more pages. It is about having the right pages with the right content to help move people from interested to ready to do business with you.

If you want your website to be more profitable, more helpful, and easier for customers to understand, this video is for you.

Chapters:00:00 Why service pages matter00:30 Most businesses offer more than one service00:52 Why you need to talk about your services clearly01:11 Homepage summary vs dedicated services page01:54 How expansive should your service pages be02:01 Do not go too granular02:28 Use customer language to shape your pages03:02 How many service pages should you build03:29 More quality pages can help SEO04:30 Keep the customer mindset in view04:49 Service pages can also work as ad landing pages06:00 How much content should a service page have06:48 Focus on helping the customer take the next step

What should you put in your website footer? In this episode of the Customer Winning Websites Miniseries, we walk through the key footer elements that help small business websites work better for real customers.

You will learn why your website footer matters, what contact information to include, which legal links may be important, and how social proof and navigation links can make your site more useful. This video also covers common footer mistakes and how to evaluate your footer against other businesses in your industry.

A strong website footer is not just about design. It is about helping potential customers find important information and take the next step with your business.

Watch now to learn practical website footer best practices for small business owners.

Chapters00:00 Introduction00:23 Why the footer matters01:41 Finding the right balance02:06 Contact information to include03:12 Legal links and compliance pages04:19 Social proof in the footer04:54 Footer navigation and important pages05:47 Other common footer elements06:12 How to compare your footer to competitors

Your website header plays a bigger role than most business owners realize. In this video, we break down what makes a website header effective, what common mistakes to avoid, and how a better header can help you create a smoother customer experience.

Learn why mobile design matters so much, how oversized logos and bulky sticky headers can hurt usability, and which core elements every small business website header should include. This episode is part of the Customer Winning Websites Miniseries and is designed to help small business owners make smarter website decisions without wasting hours on research.

In this video, you will learn:

• Why your website header needs to work well on mobile

• How sticky headers can help or hurt user experience

• What size your logo should be in the header

• Why simple navigation works better than cluttered menus

• Why your phone number should stay visible, especially on mobile

• What a strong small business website header should include

If you want more customers from your website, start by fixing the parts visitors see first.

Chapters00:00 Introduction00:29 Why the website header matters00:42 Why mobile design is critical01:52 Common mobile header mistakes02:37 Why oversized sticky headers hurt UX03:16 Stop making your logo too big03:58 What every header should include04:16 Logo best practices05:14 Navigation best practices05:44 Why your phone number belongs in the header06:11 Keep your header simple06:40 Mobile header tips and final takeaway

In this episode, we sit down with business partners and friends Nick Earhart and Kyle Swanson of Infinite Success Media to talk mindset, burnout, social media and building a life that actually works. From Nick proving doctors wrong about his cerebral palsy to running a family waste removal business with his dad, to Kyle logging over a million miles as a CDL driver and raising two daughters as a single dad, their stories are packed with real life experience and practical insight.

You will hear how Nick went from losing his father and business to facing suicidal thoughts, and how discovering Rob Dial's "The Mindset Mentor" and the book "Level Up" helped him rebuild his mindset and his life. Kyle shares how "Outwitting the Devil" by Napoleon Hill changed the way he sees habits, negativity and inner battles, and how both books directly shape how they show up in business today.

They break down how they "accidentally" got really good at social media by following Grant Cardone's principle that if people do not know you, they cannot do business with you. You will learn why posting consistently, understanding your product, and focusing on just five key to dos a day brought clarity and momentum to their business. They also talk about using routines, structure and strict nutrition to balance parenting, online school and entrepreneurship under one roof.

If you are a small business owner feeling burnt out, stuck or scattered, this conversation will give you a realistic look at taking time off, protecting your mindset and building systems that help you keep going without crashing. Nick and Kyle also share how they now help other business owners with podcast production, repurposing content and social media management so entrepreneurs can focus on showing up instead of getting lost in the editing and posting grind.

Watch now to learn:

How mindset work helped Nick move through grief, depression and burnout

Why books like "Level Up" and "Outwitting the Devil" still matter for modern entrepreneurs

How structure, routines and five daily tasks can transform your business progress

The realities of single parenting while running an online business

What Infinite Success Media does for podcasts and small business social media

00:00 – Introduction to the show and guests

00:38 – Nick’s background and overcoming cerebral palsy

04:01 – Losing the family business and rebuilding life

06:57 – Kyle’s background and life as a single dad

08:45 – Car enthusiast segment

09:49 – Books that transformed their mindset

14:47 – Becoming accidental social media experts

18:01 – Tools, systems and the 10X certification journey

21:24 – Advice for new entrepreneurs

23:47 – Handling burnout as a business owner

25:13 – Balancing business with parenting and structure

29:07 – Five daily tasks and business systems

30:25 – Services offered by Infinite Success Media

32:10 – Closing remarks and where to find them

Your About Us page should be one of the hardest working pages on your website. In this episode of the Customer Winning Websites Miniseries, you will learn how to level up your About Us page so it actually builds trust, connects with visitors, and helps your small business win more customers.

We walk through the key elements every strong About page needs, including your origin story, the real reasons you started your business, and what customers can expect when they work with you. You will see how to talk about your core values, certifications, and process in a way that feels clear and customer centered, not braggy or boring.

You will also discover how to avoid the two biggest About page mistakes: having almost no information at all or stuffing the page with long, heavy paragraphs that no one reads. Using the Goldilocks "just right" idea, you will learn how to structure your page more like a magazine so visitors can skim headlines, scan sections, and quickly find the details that matter to them.

Watch this episode to audit your current About Us page, decide what to add or remove, and create a clear, trust building story that makes potential customers far more confident about doing business with you.

Chapters

00:00 Welcome to Small Business Big Visibility

00:15 Goldilocks and the "just right" About Us page

00:51 Adopting a customer centered mindset

01:39 Reviewing other About pages as a buyer

02:19 Why you really started your business

03:31 Origin stories that set expectations

04:06 Defining your company’s core values

05:23 Separating you from the business identity

06:00 Key elements to add to your About Us page

06:34 Avoiding heavy, overlong About page content

07:00 Designing a scannable, magazine style layout

07:53 The trust test for your About Us page and what to cut