The Insight Interviews - Powered by Rewire

248 - Tatyana Mamut - Build, Learn, and Iterate


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Tatyana Mamut is the Founder & CEO of Wayfound.ai, helping companies unlock ROI with AI agents. A transformative Silicon Valley leader since 2001, she has driven innovation through major tech shifts, shaping products at AWS, Salesforce, Nextdoor, Pendo, and IDEO. An award-winning visionary with several technology and design patents, Tatyana also serves on company boards and advises startups and investment funds. She holds a PhD in economic anthropology from UC Berkeley and a BA in economics from Amherst College. A Ukrainian refugee, she now lives in San Francisco with her spouse and daughters.


In this episode, Jason and Tatyana discuss:

  • Influence of human culture and behavior on economic realities and AI evolution
  • Generative AI systems as evolving non-carbon substrates and their impact on institutions
  • Role of responsible leadership in shaping AI-driven technological transformation
  • Wayfound’s no-code tooling enabling companies to build and manage AI agents
  • Importance of adopting generative AI strategies to meet investor and board expectations


 Key Takeaways: 

  • Human culture and behavior significantly shape economic realities and AI's transformative potential, emphasizing the need for leadership that embraces this paradigm.
  • The emergence of AI breakthroughs highlights the importance of building responsible platforms and experiences that redefine humanity's evolution and societal structures.
  • With billions of AI agents acting as workforce and customers, leaders must rethink traditional business models and design strategies for agent-to-agent interactions.
  • Companies like Wayfound are bridging the AI-driven future by enabling businesses to create and manage AI agents while aligning them with organizational values.
  • A solid generative AI strategy is essential for maintaining competitiveness and unlocking tangible ROI, driving value beyond operational efficiency in a rapidly evolving landscape.


“ROI isn’t just about short-term operational metrics—it’s about the impact on your stock price if you don’t act. The real cost of not having a solid AI strategy and starting this journey now is a potential hit to your company’s overall value.”

 - Tatyana Mamut


Connect with Tatyana Mamut:

Website: https://www.wayfound.ai/ 

LinkedIn: https://www.linkedin.com/in/tmamut/ 



Connect with Steve and Jason:

LinkedIn: Jason or Steve

Website: Rewire, Inc.: Transformed Thinking 

Email: [email protected]



Show notes by: Angelo Paul Tagama


Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

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