Business of Apps Podcast

#249: "The Modern UA Funnel: From Acquisition to Unstoppable Retention" App Promotion Summit NYC panel

Listen Later

You know it better than us - acquiring users is no longer the finish line. It’s barely the starting line.

In 2025, growth happens in the layers after the click — where segmentation, onboarding, product activation and value messaging determine whether a user becomes a one-and-done trial or a compounding revenue cohort.

In this special episode, we’re syndicating the App Promotion Summit NYC 2025 panel The Modern UA Funnel — from Acquisition to Unstoppable Retention. It’s a real-world look at how UA has changed — not just in channels, but in how teams measure success, attribute value, and design creative that bridges acquisition, activation and loyalty.

From ATT- pressure to creative fatigue to first-party signal strategy — this is where modern growth teams are now placing their bets.

Moderated by Nicole Weiss, Founder of Brass Finch, the panel of experts included:

  • Vincent Eterlet, Senior Director of Marketing at Fubo
  • 🎗️ Jonathan Reich 🎗️, CEO of ZEDGE
    • The panel’s topics include:
    • the shift from measuring ROAS to measuring incremental value across the user lifecycle
    • full-funnel UA as one system — not acquisition vs retention teams
    • how creative testing now needs first-party signals, not broad meta heuristics
    • turning trial users into long-term revenue cohorts through moments that matter
    • durable growth during ATT era — building compounding retention loops instead of chasing cheap installs
      • ...more
      View all episodesView all episodes
      Download on the App Store
      Business of Apps PodcastBy Business of Apps
      • 4.6
      • 4.6
      • 4.6
      • 4.6
      • 4.6

      4.6

      25 ratings

      More shows like Business of Apps Podcast

      View all
      This Week in Startups by Jason Calacanis

      This Week in Startups

      1,282 Listeners

      My First Million by Hubspot Media

      My First Million

      2,649 Listeners