Marketing for Designers with Masha Koyen

#25 Audit your website copy like a PRO

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How effective is your website for your interior design business? Ever had your site audited by a professional copywriter? Wanna learn what to look for when auditing your own website like a PRO? I’m not talking about the visual side and functionality. I’m talking about WORDS or CONTENT on your website. I’m going to teach you my web copy audit method I use as a copywriter and messaging strategist that works exclusively with designers.

But first, are you on my email list? In case you didn’t know, I send weekly actionable marketing advice and tips to interior designers every single Friday to help you dramatically improve your online presence and positioning! I’d love it if you join my community of designers! Sign up here.


Now, back to the episode…

Looking at your interior design website from the lens of a copywriter is different than looking at it from the lens of a web designer. Web designers look at design elements, fonts, the way the copy is organized on a page, loading speed, amongst many other important things.

As a copywriter, first and foremost, I look for strategic messaging and emotional resonance with your ideal audience. I ask things like…

  • What’s the first thing your website visitors see when they land on your homepage? 
  • What do they see next? 
  • Are you able to capture their attention with the first words you’ve got displayed above the fold? 
  • Do the words resonate? 
  • Do they make your audience feel a connection?
  • Does your content attract your ideal audience, or just about anyone?
  • Does the content compel your website visitors to act and reach out?
  • Does your website effectively tell your story?
  • Does it show the value you bring to your clients?
  • Is your differentiator highlighted in copy?

    • I ask these, and so many other questions when I undergo a website copy audit for my interior design clients.

    What you’ll learn on this episode:

    • What to do BEFORE you audit your website
    • What information about your ideal audience you need to know before assessing your website’s effectiveness
    • What’s a user journey map and why is it important

    • Enjoy the episode! Subscribe and leave us a review if you love it!

      Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

      • Masha’s Instagram
      • Masha’s Website
      • a href="https://www.contentvertical.com/contact/">Book a call with Masha

      • Get Masha’s emails >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY


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        Marketing for Designers with Masha KoyenBy Masha Koyen
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