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In this episode, I chat with Daniel Jones, Co-Founder and Creative Director of WPN., a premium activewear brand that blends performance, comfort, and style; and The GOAT Co (Greatest Of All Tapes). A lifelong fitness advocate and creative visionary, Daniel has built brands that empowers people to move with confidence while prioritizing sustainability and authenticity.

We dive into his entrepreneurial journey and how he’s fostering a strong fitness community through mindful design and innovation. Plus, parenting and growing a family.

Daniel’s a down-to-earth guy with big ideas, and this episode is packed with insights on business, creativity, and living with purpose. Don’t miss it!

👋 To Connect with & support Dan:

https://www.instagram.com/danjones.__

https://www.instagram.com/thegoatco_

https://www.instagram.com/wpnwear/

🎥 Anthony’s Nose Tape review:

https://youtu.be/jkp0rvmR1tw?si=PFkWYLvzdX1tl2_l

0:00 - Intro

0:30 - Meet Daniel Jones!

3:03 - Exchange of Accents

4:39 - Laying the Land

5:43 - Daniel’s Life Chapters

9:51 - Pushing Through Big Failures

18:25 - Figuring Things Out: Debt and Stakes

21:09 - Get Up! Keep Going!

23:31 - Faith Is A Big Thing

27:10 - The Biggest Success: GOAT

28:18 - Walking Through GOAT Application

32:14 - Why Tape?

41:00 - Breathing Easy Now (And More Benefits!)

46:29 - Mouth Tape: How It Works

51:26 - Dan’s Branding Game

1:00:07 - To The Person Who Has An IDEA

1:07:20 - Just DO It!

1:15:24 - Virtues of Brand Development

1:20:10 - Quality and Authenticity

1:29:20 - Authentic Voices: Reviewing Products

1:36:11 - The Journey to Toxins

1:46:51 - Paying Attention to Toxicity

1:54:45 - Aussie Advantage

2:12:22 - Message to the World

2:18:39 - Outro

Mentioned in this episode:

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