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#25 How Agencies Win the Transformation Game | with Monica Diaz, Google
What separates agencies that thrive from those that fade away?
The world of media agencies is transforming faster than ever. Data, automation, and AI are rewriting the rules – and only those who evolve will win the transformation game.
In this episode, Matthias sits down with Monica Diaz, Head of Media & Tech Agencies at Google, to explore how agencies are reinventing themselves - becoming data architects, strategic consultants, and true partners to their clients. Monica shares insights from Google’s work with leading agencies and offers a candid look at how technology, creativity, and human expertise must now go hand in hand.
Tune in to understand the future of media - and the mindset it takes to lead it.
This Podcast is produced by TLDR Studios.
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By Tradedoubler, Matthias StadelmeyerWhat separates agencies that thrive from those that fade away?
The world of media agencies is transforming faster than ever. Data, automation, and AI are rewriting the rules – and only those who evolve will win the transformation game.
In this episode, Matthias sits down with Monica Diaz, Head of Media & Tech Agencies at Google, to explore how agencies are reinventing themselves - becoming data architects, strategic consultants, and true partners to their clients. Monica shares insights from Google’s work with leading agencies and offers a candid look at how technology, creativity, and human expertise must now go hand in hand.
Tune in to understand the future of media - and the mindset it takes to lead it.
This Podcast is produced by TLDR Studios.