When Dunkin’ Benelux went bankrupt, it could have been the end of the story. Instead, it became one of the most remarkable brand revivals in recent years.

In this episode of The Partner Marketing Podcast, Matthias talks to Youssef Besali, Chief Marketing Officer of Dunkin’ Benelux, about how his team turned a collapsed company into a thriving, customer-loved brand.

Discover how Youssef and his team:

Rebuilt trust and loyalty after the brand collapse

This Podcast is produced by TLDR Studios.

What separates agencies that thrive from those that fade away?

In this episode, Matthias sits down with Monica Diaz, Head of Media & Tech Agencies at Google, to explore how agencies are reinventing themselves - becoming data architects, strategic consultants, and true partners to their clients. Monica shares insights from Google’s work with leading agencies and offers a candid look at how technology, creativity, and human expertise must now go hand in hand.

Tune in to understand the future of media - and the mindset it takes to lead it.

This Podcast is produced by TLDR Studios.

Dear listener: This episode is available in German only – but don’t worry, you’ll find a detailed English summary on our blog: https://www.tradedoubler.com/blog

Wie baut man in einer hochtechnologischen Branche Vertrauen auf – und bleibt dabei authentisch?

Stefan verrät, wie Honesty Marketing Vertrauen schafft, Marken stärkt und komplexe Solartechnologie verständlich und nahbar macht.

Du erfährst:

Ein ehrliches Gespräch über Transparenz, Vertrauen und Markenführung mit Haltung - mitten in einer Branche, die die Welt verändert.

This Podcast is produced by TLDR Studios.

How do you grow a business from a three-person Airbnb team to millions of shoppers and billions in transactions? In this episode, Matthias welcomes Angus “Gus” Muffet, General Manager of ShopBack Australia & New Zealand, who has been at the heart of ShopBack’s incredible rise over the past years. From his early days in hospitality to leading roles at Groupon and now shaping affiliate innovation, Gus shares the pivotal moments and growth strategies that turned ShopBack into a market leader.

Discover how Gus and his team:

If you want bold growth lessons and insider strategies from one of the region’s fastest-growing platforms, this is an episode you can’t miss.

This Podcast is produced by TLDR Studios.

Discover how Alex Short is transforming affiliate marketing into fintech innovation. In this episode of The Partner Marketing Podcast, Matthias sits down with the founder and CEO of PerformID to explore how Alex is bridging digital marketing and financial services.

From teaching in Korea to building a fintech powerhouse, Alex turned a bold idea into reality—staking his life savings to launch PerformID, a platform that delivers real-time, card-linked rewards and closes the gap between digital attribution and financial services. Today, PerformID powers programs for major banks, American Express, and Visa, with flexible, SKU-level attribution that benefits merchants and banks alike.

Tune in to hear Alex’s inspiring founder story, his vision for affiliate-led loyalty, and why PerformID is poised for global expansion.

This Podcast is produced by TLDR Studios.

Dear listeners, this episode is available in German only. But don’t worry - you can find a detailed English summary on our blog: https://www.tradedoubler.com/blog

Was als private Leidenschaft begann, hat Janis Wilczura in ein disruptives Business verwandelt: Mit Spiritory hat er die erste digitale Handelsplattform für Whisky, Premium-Spirituosen und Wein gegründet – und damit eine Branche auf den Kopf gestellt.

Im Gespräch mit Matthias erzählt Janis,

Tauche ein in eine Story voller Gründergeist, Markt Insights und globaler Visionen – und erfahre, wie aus einer Flasche japanischem Whisky eine internationale Erfolgsstory wurde.

This Podcast is produced by TLDR Studios.

Ready to see affiliate marketing in a whole new light? This $28B industry drives up to 20% of brands’ online revenue - and Robin Piet is on a mission to change how the world sees it.

In this episode, Matthias welcomes Robin, co-founder of the brand-new European Affiliate Awards, to explore his vision of rewriting the affiliate narrative across Europe. Hear why the industry still battles outdated perceptions, the innovations emerging from 100+ award submissions, and how AI, live shopping, and full-funnel strategies are reshaping the space.

Go behind the scenes of the European Affiliate Awards - its vision, challenges, and why this September’s launch could spark a new era for the industry.

This conversation might just make you rethink affiliate marketing entirely. - hit play now.

Special for listeners: Get your discounted ticket (just 99€ instead of 149€) for the European Affiliate Awards on September 15: https://app.swapcard.com/login/event/european-affiliate-awards-2025/ticket/VGlja2V0VHlwZV82MzQ5Nw==/page/UmVnaXN0cmF0aW9uRm9ybV81Mjc3NQ==

This Podcast is produced by TLDR Studios.

Paweł Mazurek is on a mission to transform online advertising - and he’s shaking up the industry along the way. In this episode of The Partner Marketing Podcast, host Matthias welcomes Paweł Mazurek, the visionary CEO of TakeAds, a cutting-edge adtech company working with 30,000+ publishers worldwide.

Paweł shares his inspiring journey from law to leading global adtech and explains how TakeAds is:

Plus, hear his vision for the future of partner marketing - and a surprising Arctic side hustle you won’t forget.

If you want a glimpse into where online marketing is headed, hit play!

This Podcast is produced by TLDR Studios.

Dear listeners, this episode is available in German only. But don’t worry - you can find a detailed English summary on our blog: https://www.tradedoubler.com/blog

Von Zalando bis zu über 40 Scaleups – erlebe echtes Marketing-Know-how! In dieser Folge des Partner Marketing Podcasts begrüßt Matthias eine der renommiertesten Marketing Expertinnen Europas: Dorothee Seedorf, Gründerin von OM3 Consult und ehemalige CMO bei Project A.

Dorothees Karriere liest sich wie ein Handbuch für digitales Wachstum: Sie hat das frühe Marketing-Setup von Zalando mit aufgebaut, über 40 Unternehmen skaliert und Kfzteile24 in ein datengetriebenes, kundenzentriertes Business verwandelt. Heute berät sie führende VCs, Private-Equity-Firmen und wachstumsstarke Unternehmen in ganz Europa.

Im Gespräch mit Matthias verrät sie die Erfolgsfaktoren hinter ihrer Arbeit:

Wie man verborgene Wachstumspotenziale erkennt

Hör rein und lerne von einer der Besten in der Branche.

This Podcast is produced by TLDR Studios.

What happens when one of Europe’s most innovative marketers takes the reins of a high-growth tech unicorn? In this episode of The Partner Marketing Podcast, Matthias welcomes Anh Nguyen, VP of Marketing at Wolt - and one of the driving forces behind the company’s explosive growth across Europe and Asia.

From launching Angry Birds to building Wolt’s 300-person global marketing team, Anh shares the bold strategies, hard-won lessons, and visionary thinking that have defined his career. Discover how he helped transform Wolt from a local player into a multi-vertical, data-driven powerhouse - and how he's setting the stage for its next chapter as the "shopping mall in your pocket."

Tune in to learn more about:

If you want hype, hustle, and hard-earned marketing wisdom - this episode delivers. Hit play and meet the man rewriting the rules of global growth.

This Podcast is produced by TLDR Studios.